Recently, I went and saw the movie, "The Founder", starring Michael Keaton, who plays Ray Kroc, "Founder" and franchisor of McDonald's Corp.

I thought it was very good and recommend going to see it, especially if you are of the entrepreneurial spirit.

There are 3 scenes in the movie which are my favorite parts:

1. The discussion Ray Kroc had with Dick McDonald in the men's room after buying the McDonald brothers out. (Go see the movie)

2. When Ray Kroc was informed by his new "finance guy" that he was not in the hamburger business at all, but rather the "real estate" business.  The realization of which changed his business and mind-frame about it completely.

3. The end of the movie where he reveals the secret of his success.

What is that secret?  PERSISTENCE!

Keaton's character reveals that it was persistence that allowed a middle-aged milkshake-multi-mixer salesman to go from nothing to creating a multi-billion dollar empire we know today as McDonald's Corporation.

When you think about this, he had to be persistent in the right business model though.

It does no good to be persistent in the wrong business model as the McDonald brothers found out.  The brothers did well, but no where near as well as they could have.

Go back and re-read item #2 of my favorite movie scenes: This realization changed which business model Mr. Kroc focused on from simply sub-leasing franchises with no control and small commissions to sub-leasing franchises and then also owning and renting out the real-estate underneath them which gave him complete control, and all the income from the real-estate rentals passed directly to Mr. Kroc rather than the McDonald brothers.

Franchises is the name of the game and the business we are in here at MOBE as well.  

At MOBE (My Online Business Education), we own and re-sell online franchises in the high ticket online education industry as well as quality education and training products, and live events.  Only franchise partners, not affiliates, own the rights to be able to do this.

When I was focused on selling low-ticket Amazon products, I was always very disappointed with the 4% commissions I'd receive from any sales, low-ticket mind you, because I did a lot of work for very small commissions.  

I'm not saying Amazon is bad. Amazon's business model is actually a very good one but you need to be good at selling a lot of products all the time and that was not for me.  I needed a smarter way to work.

As MOBE franchise partners, we earn 50% commissions on every high ticket product sold that we did not create, for the same amount of work involved.  

Partners also earn 90% commissions on lower-ticket products that we did not create.  Again, I do the same amount of work for high ticket products that I did for low-ticket products. I just get paid more now!

New products come out all the time that someone else creates, and guess what?  Because we are already partners with franchise rights, we get to sell those new products too with the same high commissions we always had.  

This is a good business model to be in because if we have no franchise, we have no products to sell either.  We'd have to create our own products and the systems to sell them and I don't want to do that, personally.  I'd rather have someone else do that for me.

They do that at McDonald's, who already has the products and the systems to sell them in place...and they do that at AWOL as well.  


Mike J Anthony
Email: mic0510@gmail.com

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