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In previous lessons I’ve mentioned using surveys in various ways to make your emails better.
I’ve also talked about the importance of getting to know your subscribers better.
For example, you can use surveys to help you write emails that give your subscribers what they want and also to segment your lists more effectively.
The more you get to know about your subscribers, the better you will be able to serve them.
So there are many reasons to conduct a survey, such as:
- Find out their biggest issues and concerns
- Get suggestions on what to write about
- Find out more about them
- Get their feedback on something you have done
There are various online tools you can use to make it easy to ask questions and one of the most popular is called “Survey Monkey” at www.surveymonkey.com.
It is easy to use and it is free for a set number of questions and responses.
The free account is probably enough to get you started.
Creating Your Surveys
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