Token rise is 200% in last 24 hour and more then 3000 % in last 6 months

The idea behind Presearch is strong.
The first reason why Presearch is very good is because the idea is good and the current sentiment in the world wants what Presearch is building. Privacy oriented search engines are much in demand since Edward Snowden and since Google made it clear that it collects all your data and sells it.

Additionally, Google is a centralized authority that can take down entire businesses with the flick of a finger. They are too powerful.

The world needs more search engines that reduce the power of Google. Duckduckgo is already a start with privacy-oriented search and they are already running at $1B annual revenue.

However, Presearch is not only privacy-oriented search. It’s that and decentralized search. Decentralized how? The goal of Presearch is to let their search engine be run by their community with thousands of instances that has no central authority that cannot unilaterally decide, which new rules to implement. Those rules would need to be voted on by the community.

For example, if Presearch wanted to punish anti-vaxxer sites for publishing misleading content, they couldn’t just decide to do it, but the whole community would need to decide with a majority vote on it. This democratizes the governance of search, which is currently not democratized at all, but completely in the hands of one company.

Finally, the search space is huge. Google currently has a $1T market cap and most of their revenue comes from search ads. The market is so big that just by being a small fish, you can make billions of dollars. Presearch is the only company that comes into the search space with the power of the blockchain in the back.
It has lots of advertisers waiting
2,000 advertisers have already signed up wanting to try out the staking platform.

BAT has 10,000 advertisers waiting to use their ad platform. This is a very good number for Presearch.
Founder track record and founder mission
A very important factor to build a company is the founder track record. Building a tech company to success is so incredibly that only a very small portion of human beings can do it. You need incredibly emotional control, inhuman willpower, nearly endless energy, very advanced critical thinking skills, very advanced social skills, mental fluidity to build a company to success while managing many employees.

That’s why the biggest risk when evaluating a company is when the company has a first time entrepreneur.

The Presearch founder is a real entrepreneur. He built his first company ShopCity.com when he was 20 and has been running it for 20 years. Shopcity is making millions of dollars in revenue, has 50 employees and he plans to use it in synergy with Presearch with localized searches.

Now, we get to the mission. Colin started Presearch, because when Google launched their Shopping feature, Shopcity was punished through the Google algorithm. Colin even launched a lawsuit against Google, because of that but couldn’t win, because they are simply too big.

That’s what caused him to found Presearch, in order to take away the power from Google and build a democratized landscape for online search.
Pure organic growth
So far, Presearch hasn’t spent any money on ads. Only a referral bonus was enough to grow them to 1 million users within 12 months.

They expected to grow to 100,000 within their first year of launch, but they actually grew to 1 million users. That’s a very strong sign that users like and want the product.
Tons of traction
These were already 4 strong factors. Now, we get to the really strong factors, starting with traction. Traction is usually the absolute #1 factor for evaluation a startup, but there are 4 more to come.

Presearch now already have 1.4 million total users and 400,000 monthly active users. That’s 5% of what BAT currently has. However, their market cap is 300x smaller than BAT’s even though it only has a 20x smaller user base.

This makes it undervalued by 15x compared to BAT. Since BAT is currently also undervalued by 3x, this would make it undervalued by 45x.
They already make $90,000 in revenue per month or $1.1M per year.
This is an advanced level of traction, revenue. Many companies have lots of users, but simply can’t become cash flow positive.

However, Presearch has done that. They currently receive 300,000 searches per day on their entire platform and 75,000/day on their own search engine DSearch, where they get paid $18/1,000 searches by ad partners to list their keywords.

This is around $40,000 in revenue per month. Then, they get $50,000 additional revenue from people buying their tokens.

Only BNB, NEXO, BAT, HUOBI and probably DENT make more revenue than that. This puts Presearch as the coin with the 6th most revenue out of all 5,000 cryptocurrencies. Maybe DENT has a bit more revenue or it has less. That’s unclear at this point, but I don’t see DENT making more than $1M revenue at this point after giving Telco’s their cut.
Upcoming exchange listings
Exchange listings are on of the biggest causes of price spikes even though they don’t mean that much. This is somewhat of a remnant of the last bull run, where getting listed on Binance was almost the best thing in the world.

Now with Presearch, there will be a BTC pair coming on Probit in 6 days and an additional exchange listing on Kucoin will come in February.

Presearch has also been in contact with Binance, but this listing usually takes a while.
They will provide free traffic to anyone using their keyword ad platform, beginning from January 29th for the next 12 months.
This is almost the strongest reason, because it has the biggest impact on token velocity, since free traffic is very attractive to advertisers and they must purchase tokens from exchanges before they can get free traffic.

They are also not charging anything for it. You just stake your tokens on a keyword like “makeup” and you get free traffic, but only if you are the biggest staker on that keyword for now. They will keep it like this for the next 12 months to get more advertisers on board with free traffic, which then buy more tokens, which makes token increase in price
Tiny market cap and massive fundamentals discrepancy
However, the strongest reason is their tiny market cap compared to their fundamentals. I don’t see any other coin that has even remotely such a large discrepancy. With such large discrepancies, this is where the opportunity lies.

Only by judging their fundamentals, their market cap should be at $20M. That’s 20x of what it was yesterday and 10x of what it is now.

Their fundamentals are at the same level of DENT, but they have a 10x smaller market cap. DENT is also undervalued by 3x-4x, so Presearch’s fair valuation is at 30x-40x from what it is now.

The second largest discrepancy I see is probably only NEXO. With its $50M market cap, it should be at the same level of BAT at $250M market cap and BAT should be at $500M at least, so NEXO is undervalued by 10x. IN comparison, Presearch is undervalued by 30x-40x.

I have not seen a larger discrepancy in market cap and fundamentals in any coin before.

There are also dozens of coins with a $30M market cap, where Presearch still has 3x-4x stronger fundamentals, so a $100M market cap for PRE would also not be weird. That was actually their market cap 6 months ago before their partner had to sell $500,000 of PRE, because they went broke.

Even if Presearch had a $100M market cap right now, no one would find it strange. Everybody would say that it’s deserved since they already have over a million users and $300k revenue.

There is no way for strong coins like BNB or even BAT to do a 100x, because that would put BNB at the same market cap as Bitcoin and would put BAT above Ethereum. BAT is a great coin, but BAT is running on Ethereum alongside numerous multi-million dollar companies like NEXO and also BNB. That’s why that’s just not possible, at least not in the foreseeable future.

But if you have a $500,000 market cap, a 100x would only put you at a $50M market cap it would just put you in the Top60 on CMC. Nother too crazy and there are many coins there that don’t ahve a million users or revenue.
Now, we’ve praised Presearch a lot, but we also need to look at the risks.

Small market cap and low liquidity
If there is low liquidity, a pump can happen more easily, but a dump can also happen more easily. However, Presearch announced that they will buy back tokens now, so this risk shouldn’t be too big.
Product
So far, the product still needs some work. For example, I would wish to see all 10 searches showing on one screen, in some kind of Pinterest style, instead of having to open 10 different windows for that. This takes a bit too build, but isn’t too complicated I think. However, once it is built, it would be a completely new product that would be very different to current search engines and could make normal search engines look obsolete.

We simply have many, many different social media platforms right now, much more than 10 years ago when Google become famous. For any kind of research, I would like to search on Google, Twitter, Reddit, Facebook, Instagram, Cryptoforums at the same time. This would save me a lot of time. That’s what I’m doing right now, if a new coin is being named frequently, I research what people say about it on Google, Twitter, Reddit and other forums. If I research symptoms, buying a new car, a house, I would like to do the same. A search engine that can provide this, backed by crypto would be amazing.

Additionally, several users have mentioned that the design needs improvement. The design right now is decent, but sure it can be slicker. I don’t think this will be too hard.
Getting enough advertisers
Currently, 2,000 advertisers have signed up for their staking platform that launches on January 29th. Those will have the biggest impact on token appreciation. However, we don’t know how many will actually buy tokens and take them on keywords. If it’s 500, that would be good. However, if it’s only 50 it would be a bit weak.

However, I think that by offering free traffic, there will be quite some interest. Still, Presearch needs to get 10,000 advertisers in order to get to a $50M market cap. But it is possible.
Getting enough traffic
Presearch currently has 1.4 million total users. This is decent, but it will probably not create that much traffic for advertisers yet. However, it also could generate lots of traffic. We will only know on the 29th when their staking platform launches.

Presearch needs to get to 10 million users in order to really provide substantial traffic so that big advertisers spend large amounts on ads on their platform.

However, Presearch hasn’t done any marketing yet for getting users and already got to 1.4 million. Getting to 10 million users should be feasible for them this year, especially when Bitcoin crosses its ATH.

In their AMA two days ago, their CEO said that the goal for this year is getting to at least 5 million users, so they got their priorities straight.
Competition
There are several privacy oriented search engines already out there, for example Searx, Qwant and DuckDuckGo. However, DuckDuckGo is already a $10B company, Qwant a $400M company and Searx is at the level of Presearch in terms of size and revenue.

What the other have not is the power of crypto. It is simply trendy, it’s easy to get users and in a bull run, crypto market caps are inflated by the factor of 10x easily. That’s why Presearch can get to a $1B market cap even if Bitcoin goes all the way up to its maximum in 2021 of $180,000.
Conclusion

These are the pros and risks that I can see. There are still some question marks, but that’s the whole point of a good investment with large multiples.

When all questions have already been cleared up and everyone knows it’s a safe coin, it already has a large market cap. You need to get in when there are still some questions open.

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