the five-sentence test

Published on 06-01-2026 11:06:51 AM by Francois Kok


Visitor,

Tuesday morning I watched a friend close a sale on a Zoom call. He used exactly five sentences — I counted. Three minutes from "hi" to "sent the invoice."

The wild part: I'd seen a different person use almost the same five sentences with the same prospect a month earlier. Different order. The first person ghosted. The second person paid.

Same words. Same offer. Same prospect. Different sequence.

I'd been telling myself for years that closing was a confidence problem. It's not. It's an order problem. And when you have the order, the effort almost disappears — you're not pushing anyone; you're saying things in the sequence they were going to be asked anyway.

There's a $3 walkthrough I'm running through right now that breaks down exactly what that sequence is. The five sentences, what they do, what order, why. Most useful $3 I've spent on sales-adjacent material in a long time.

If you want to see it: https://wealthtransformation.com/?ref=livinglarge

— Francois

P.S. Genuinely, $3. The price is the point. If a $3 thing actually changes how you close, you have your answer about everything else.




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