New era domains with meaningful names and phrases are going to take over the Internet, earn mone

1.
What is a not-com?

Simply put: A not-com is a domain extension that does not end in ‘dot-com’ (.com).

Now there are a variety of options joining ‘dot-com’ (.com) and ‘dot-org’ (.org) — two status quo extensions that have been around for some thirty years.

Nearly 1,000 new options have been made available in the last few years. They range from the professional (.agency) to the industry-specific (.photography) to trendy (.style) to international (.world) to fun (.guru).

For a list of new domain extensions, click here and scroll down.

2.
How long have not-com domains been around?

The newest batch of not-com extensions first launched to the general public in early 2014. The Internet Corporation for Assigned Names and Numbers (ICANN), the Internet’s internal governing board, has been overseeing this roll-out. 

3.
Why do we need not-coms?

If you’ve tried to register a ‘dot-com’ domain recently, you understand the frustration. It’s hard to find a good domain name that isn’t already taken — or being held hostage by an investor looking to fetch a premium price from the highest bidder.

It was time to expand the Internet geography, so to speak. Especially as more and more startups and personal brands are coming online. Pretty much everyone needs a website nowadays, and the digital city called ‘dot-com’ has gotten crowded. So new digital cities have been created to support Internet growth.

4.
What’s the value of having a not-com domain?

They are meaningful. Not-com domain names allow businesses and individuals the ability to be descriptive before and after the dot. Now your domain name can capture your brand perfectly. For instance, Fathom.clothing and Upshot.agency are each inherently more meaningful given their respective not-com extensions. You immediately recognize that Fathom is a clothing company and Upshot is an agency.

They are memorable. More than fifty percent of consumers think new domain names in meaningful combinations will be easier to remember, according to the Domain Name Association. Descriptive names are easier to remember, and not-com extensions provide a unique ability to story-tell in a few words. For instance, read these two examples: Soul.camp and FatBaby.photography. Memorable, right?

They are available. Many of us have had the disheartening experience of searching for a ‘dot-com’ domain name, only to find it unavailable. Not-com extensions provide virgin snow in domain name creation. With hundreds of not-com options now available, and the opportunity still relatively new, the probability of getting your first-choice not-com URL is high.

5.
Will having a not-com website affect my search ranking in Google?

No. Google has gone on the record saying: “new domain endings are not treated any differently than traditional domain name endings such as .com or .org. Domain names with new endings are shown in search just like any other domain name.”

Keep in mind, being “found” online isn’t pegged to your domain name alone. It’s part of a bigger SEO (a.k.a. search engine optimization) that puts tremendous value on website content, page load times and longevity. Be smart and strategic with how you build, support and optimize your website, and visitors will come.

See Related: 8 Tips to Boost Your SEO  or  7 Ways to Put More ‘O’ in SEO

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