These homeless guys have better branders than you

Published on 01-13-2017 01:01:56 AM by Stephen Fosner


These new non-profits are popping up all over the place, and hundreds of creative professionals are volunteering their skills:

They’re writing resumes for homeless people.

Or, as they like to call them, “Urban Survival Specialists.”

So I went to check it out.

It blew me away. These homeless men and women are walking out of clinics with sexily designed resumes, incredibly catchy written-out answers to common interview questions, and generous new references.

Here’s a fact: Some of these homeless guys are having more job search success than you.

And of course they are.

They’re being branded by state-of-the-art professional marketers who can sell anything.

Hey.

If they can brand homeless people, we can brand you.

That’s what we’ve been doing in MTTB for years.

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