Because animated GIFS

Get to the point right away – no time for them to click away. They’re already interested.

The moving picture catches the eye

It conveys instant emotion and what you mean – no need to convince or cajole

It is a much softer and more effective sell

They can be tailored to your brand, product, service or message

They can be made to be very funny and targeted so that people get the ‘in-joke’

They can be used for personal use to enhance your own circle of friendships or work/social groups

They can use catchy headlines to force people to click

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