What does it mean?

Is it a bible scripture?

No.

Is it your alarm telling you that your job is
waiting for you?

No.

Is it a child crying?

No.

Is it the call of hunger pains?

No again.

Actually it is my children's school calling to let
me know that school is closed due to weather.

Amen it's a snow day but now you find yourself
trying to figure out what to do next.

And deep down you might be hoping you don't have
to work.

Well that is not always the case.

You turn on the local news and see 85 school
closings, so now you realize the weather must be
serious.

5:30

You have to decide what to do next.

Maybe you have that almighty power to close your
office operations.

Do you do it or don't you?

If it's bad enough outside to that the safety of
your children is more important, then what about
you?

Decisions decisions decisions...

An email is fired off to let the entire office
know that it is closed and you are home free to
enjoy that snow day.

You could only be so lucky, especially if you get
to make the decision for the masses.

6:15

Only 15 minutes after the first email sent and now
boom...

Level 2 snow emergency...

... only be on the roads if absolutely necessary
but no worries you won't get a ticket until a
level 3 emergency sounds off.

You call your boss, you call your coworker or
anyone that will listen to figure out if it's
right not to go into work.

Do you work from home or just take the day off?

You spend 8 hours the whole day racking your brain
trying to figure out if you made the right choice.

If only 4:45 just came and went like any other
day, all would be fine and stress free...

No difference here in your business or if you
trying to decide what type of business you should
join or start.

Every email you get...

...with every pitch of the next best thing to
start...

It all can feel like a snow emergency where the
snow is falling so fast you cannot keep up.

It's 4:45 and what will you do?

What will you decide?

For better or for worse you have to make a choice.

And if you don't let 4:45 just keep rolling by
like normal as if nothing is happening.

Before you answer your call...

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