The key to a great opt-in page is your headline. In fact, writing a good headline is 90% of the battle.

When somebody lands on your opt-in page, the first thing they look at is your headline. If what they see grabs their attention, they’ll keep reading. If not, they’ll click away.

The bottom line is that if your headline is great, then your page will convert well and bring in all the subscribers you can handle.

I cannot emphasize enough how important your headline is. If you’re going to improve one area of your copywriting abilities, it should be your headline writing.

But how do you improve your headline writing? By seeing a bunch of example of great headlines and learning from them!

To help you out, I’ve compiled an amazing headline swipe file for you. The first group includes some of the highest-converting headlines of all time. They’re a terrific source of inspiration for your own headlines.

Warning: I'm not telling you to COPY these. Don't steal other people's work! Use these as model, the same way you'd imitate someone's golf swing or bread baking or conversational techniques.

Here’s an example…

Original: “How To Get Rid Of Your Belly… In 3 to 5 weeks”

How can you take this headline and apply it to the chronic pain niche?

New: “How To Get Rid Of Your Chronic Pain…For 3 To 5 Five Days”.

With minor adjustments, you can take these proven headlines and make them work for your niche.

The second group of headlines in this swipe file include “fill in the blank” headlines. They are proven headline templates that are written out for you. All you need to do is fill the blank and you have your own headline!

With these resources, you should be writing fantastic headlines in no time at all.