Wow - how fantastic is it that Leased AdSpace have given all members a new free fully-hosted blog! I'm gonna jump right on board and create my first post.

My main area of marketing is in the field of traffic, particularly leveraged traffic, with Leased AdSpace being one of several leveraged traffic platforms. By leveraged traffic, I am referring to traffic which is paid for, but because it is monetised, you as a marketer can go on and sell the traffic to other advertisers, use the profits to buy more, and create a flood of traffic and scale up your business. Traffic is not just an add-on to your primary business - traffic is a business in itself!

Of course, how you use the traffic makes a huge difference. What offers you are promoting, to who, on what platforms, the types of pages you are driving traffic to, and how you and branding yourself, are crucial to the effectiveness of your traffic. A flood of traffic is useless if it doesn't capture the attention of the eyeballs viewing it! More on all this to follow...

For now, it's great to have a new blog!