If you are an e-commerce brand and you are looking to invest in external help for marketing to help boost and drive your success, there are a range of services that you could consider, but there are 3 that I have seen push a company forward compared to others that we have worked with in the past. 

Paid Social

Paid social media advertising allows you to precisely target your ideal customer based on demographics, interests, and behaviours. With the likes of Ads Manager and AdRoll, you can make your audience as niche or as wide as you wish. Platforms like Facebook, Instagram, and TikTok offer powerful targeting options whether you want to boost your posts or invest in a daily spend to push your posts forward and to users that have engaged and shown interest in your brand and allow you to showcase your products visually to a highly engaged audience. You can run various ad formats, such as image ads, video ads, and interactive ads, to capture attention and drive conversions.

Example: Running targeted ads on Instagram showcasing your new line of summer dresses to women aged 25-35 who have expressed interest in your competitors and brands that are of similar price.

Consider a digital marketing agency in Dubai to transform your paid social.

SEO (Search Engine Optimization)

SEO helps your website and product pages rank higher in search engine results pages (SERPs) when potential customers search for products related to your business, such as ‘summer dresses.’ If you were in shopping or within the top 3 search results, the clicks this would generate would have a significant impact on your organic traffic and, in turn, your conversions. This organic traffic is highly valuable as it brings in customers who are actively looking for what you offer.

While paid can repeatedly target users, SEO is a very natural and trustworthy process for users and is just as important as paid. Ignoring this service is like saying no to more conversions and giving them away to competitors.

Example: Optimising your product pages with relevant keywords, creating high-quality product descriptions, and building high-quality backlinks to your website to improve your search engine rankings.

Email Marketing

While email marketing might seem behind modern times and pointless, it’s the easiest one you can do yourself and is just a little gentle reminder to your users if you have a new drop coming, a discount or send them birthday gifts. Email marketing allows you to build a direct relationship with your customers. You can nurture leads, send targeted promotions, announce new products, and re-engage past customers with personalised messages.

I believe these are especially important for e-commerce companies, as you rely on daily sales and sending an email can remind and encourage your customers to shop and buy again. Plus, it requires minimal effort.

Example: Sending a welcome email to new subscribers with a special discount code, creating automated email sequences for abandoned cart recovery, and sending personalised birthday offers to loyal customers.

Final Thoughts

These three marketing channels are crucial for any successful e-commerce business. By strategically implementing a combination of paid social, SEO, and email marketing, you can effectively reach your target audience, build brand awareness, drive sales, and foster long-term customer relationships.