One of the most common mistakes that new online marketers make when it comes to Keyword Research Tools for SEO, is that they try to get too ambitious too soon. They think they have it figured out since the tool is doing most of the work. So they think they can look for keyword phrases that can send 10,000 or 20,000 visitors to their web pages every day. They then build their site around those phrases, never for a moment considering that doing so is a complete and utter waste of time.

Later on, we will take a detailed look at specific keyword research tools for SEO, because they form an essential part of your online marketing armory, but just by using one such tool, we can see that according to Google themselves, the term ‘lose weight’ was searched 100 thousand to 1 million times in the previous month and that's the average:

This equates to something around 3,333 searches on the low end for ‘lose weight’ every day, and if you could attract that number of visitors to your site every day, you would probably be a millionaire within the space of a few months!

However, look at the completely shaded block for ‘Competition’ as well. This indicates that there are low number of companies paying to compete for this term, giving you your first inkling as to how tough it may be to rank for this term in the paid searches.

You can establish just how many companies are advertising ‘lose weight’ related information or products by simply doing a search and seeing how many advitisers show up with the "AD" box beside it.

Scroll to the bottom, and visit the next few seacrch results pages and this will give you a good idea of the number of current advertisers. 

If there's a lot of competition, the chances of you being able to advertise cost effectively using ‘lose weight’ as your keyword term is extremely limited.

You can further confirm this by establishing what the competition is like in the natural search results by running a standard Google search to see how many web pages they have indexed (listed) for this particular search term. 

There are approximately 101 million individual web pages that Google has listed and ranked which are based on the phrase ‘lose weight’.

Competition at this level indicates that it is going to take you years to have your webpage achieve any kind of decent ranking if you decide to build a page that focuses on ‘lose weight’ as your primary keyword term.

How to Select Keywords

Now you can perhaps see why trying to ‘go big’ as soon as you launch your first business, website, and/or blog is never likely to be effective. You have to be less ambitious than this, you have to find keywords that you'll have a realistic chance of pulling targeted visitors to your site.

The most important thing to understand is that you do not need massive numbers to start with, because even if you find niche keywords that only bring 10 visitors to your site every day, it represents 300 people who will see the offer that you are making every month. Just a 1% conversion rate (which is pretty low if the offer is even half decent) would represent three sales, which is putting money in your bank account.

Find 10 keyword phrases that can pull this number of visitors to your site every month, and you can clearly see that the cumulative effect of finding lots of keywords of this nature should generate a reasonable income level.

What you therefore need to do is find a low competition keyword which can realistically pull traffic to your site. The next step is to ensure that your site or a page on it appears near to the top of the natural search results on the left-hand side of the results page before finding another key word with the same qualities and do the same thing again.

How to Find Good Keywords

From all of this, one thing should be clear.

Whilst most marketers are looking to find niche keywords in which they can build their business, it is instead better to focus on and find best keywords for your site. The reason being that everything in online marketing starts with keywords, not at a niche level.

This makes sense, because one of the things that marketers who recommend hunting for potentially profitable niches from the beginning tend to forget is that even at a niche market level, there can still be a great deal of information flying around and lots of competition fighting for traffic.

To get ahead of the competition, it is necessary to start working from the keyword level, rather than from the niche level, because choosing keyword phrases should point you in the direction of a particular market. Hence, the first thing to do is use Keyword Research Tools for SEO to see what possible markets there might be. This is how to find good keywords for free.