Leased Ad Space
- Tell your audience what kind of support they'll get after they buy.
It could be free consulting, tech support, free servicing, etc.
This may also answer some of their buying questions ahead of time.
People don't want to buy products without knowing you will be there to help if they have problems.
- Ask people at the end of your copy why they decided not to buy.
This will give you new ideas on how to produce ad copy that’s more profitable.
Have a web form or e-mail link in place so they can answer you.
You may find out they don't like your guarantee or graphics.
It could be anything.
- Think of ways to get your site or business in the news.
You could sponsor a fundraiser, break a world record, hold a major event, etc.
Simply write a press release about what you’ve accomplished, then send it to media outlets that cater to your target audience.
- Hold a contest on your web site.
Give other websites the option of offering it to their visitors.
This'll multiply your advertising all over the Internet.
It would become a viral contest.
Of course, the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.
- Tell your potential customers that your ordering system is highly secure.
Also, reassure them that you take every effort to protect them.
People want to feel they are safe online.
They want to know that you care about their well-being.
Tell them all about what you currently do for them to make them feel more secure.
About Orlando Lofton
One of the biggest challenges facing online marketers is generating continuous quality traffic to their site or blog. I created this blog to be a community of entrepreneurs all working towards the same thing - to have a unbiased place to be heard and seen and obtain real knowledge and skills by working as a group, also to promote good ideas and constructively critique those that fall short. I have fallen short enough times to at least have developed a few methods to bring a steady rate of traffic to my blogs and sites. Cost and quality are the most important factors and what I focused on. By testing each source independently the results rather good or bad speak for itself. My knowledge in the blog is yours as we make this a strong community and work as a group with only each others success as our motivation.
