Consider your subject matter. You cannot move forward without doing this.  Basically you just need to decided what you want to do and what the end goal is.  For example, I want to build a list targeting marketers on Twitter, showing them how to use it and how to benefit from it. Therefore I am going to create a lead magnet on how to get more followers.

Step Two

Consider the title.  The title is essential because the title in itself has to pose or solve an issue a prospect may have or desire. The easiest way is to create a list.  The list's titles should be intriguing and interesting and be numbered. Note on the list what people like and don't like. An easy way to do this is by just posting them on your own social media feeds and seeing how people respond. So I am moving forward and creating a lead magnet called 7 Ways To Get More Twitter Followers.

Step Three

Consider how you will produce the lead magnet. The two best options are a video or a pdf. The quickest way is to record a quick video on your webcam or phone. Just try to think outside the box in terms of how you present your material to camera. Creating a PDF is also very easy as you just have to use a word processor or even google docs (which is what i’m using for this!)

Step Four

Compose the content. So far you have thought about your topic and decided on a heading.  That is half the battle. Open up google and do a search for your title.  Yes it really is that simple. Then open up a note book. Skim through google search, clicking on the pages and jotting down interesting ideas, concepts and phrases.  Once you have more than you need evaluate what you have. You may already have populated your list based on your title. Next flesh out the single lines with some supplementary text written by you. The content is now complete.

Step Five

Create the lead magnet. If you are filming it, as i said think outside the box.  Try to be engaging and interesting and show your personality. Think about locations, even if you are  just filming in the garden or walking down the street.  Stand out! The document needs all grammar and formatting to be correct.  Use headings and subheadings to break the page up.  Think about fonts, colors and pictures if applicable. Use www.canva.com to create great looking free graphics.

Step Six 

Ensure that you have a call to action that drive people to return to you. The best and easiest way is to remind people to check their email as you will be sending them follow up emails.  But remember to give them a good reason to click it.

Step Seven

Get the lead magnet online in a way that can be emailed. If it is a video you can upload it to YouTube for free, however you will probably want to embed the video onto a webpage to make it look more professional, this will enable you to put a lot of other information and calls to action on the page.  You can then email the web link.  If it is a document and you create it with google docs you can simply share the weblink to the file ensuring that people can only view and not edit it. Alternatively save it as a PDF, then upload it to your own web hosting or dropbox and share the link.