Leased Ad Space
1: Create timely content and circulate it to the right platforms.
Instead of always pursuing evergreen content, create fresh, trending
content that is relevant to the world at that moment.
2: Know the purpose of your content. Focusing on pleasing Google
or optimizing for clicks will get you part of the way, but it won’t be
enough to keep users interested in and engaging with your content.
Create content that lives and breathes and serves a purpose.
3: Use expert generated content. This can take the form of expert
interviews, roundup posts, webinars, podcasts, guest posts, and video
content.
The idea is to incentivize industry experts to create content for your
site, tip you off to new content ideas, and then share your content to
their own audiences.
4: Create content that draws in attention from other industry-
leading websites.
• Review their products
• Offers comparisons of their products over competitors
• References other articles on their website
By publishing content that provides value to other sites in your
industry, you have the opportunity to create a whole additional traffic
source beyond organic search.
5: Write about what your readers want to hear about. If you’re on
social media, reach out and ask what your target audience wants. And
source ideas from the comments section, email responses, reviews, or
feedback from past clients or customers.
Start with your audience and generate a list of topics that they want
to read about. Then, use SEO tools to identify the appropriate
keywords to target in that content.
Further, if you expect your readers to be engaged, you need to be
get engaged as well.
Respond to comments, ask questions, ask for feedback, and be
receptive to their ideas. You can even open your platform up for user engagement.
About Orlando Lofton
One of the biggest challenges facing online marketers is generating continuous quality traffic to their site or blog. I created this blog to be a community of entrepreneurs all working towards the same thing - to have a unbiased place to be heard and seen and obtain real knowledge and skills by working as a group, also to promote good ideas and constructively critique those that fall short. I have fallen short enough times to at least have developed a few methods to bring a steady rate of traffic to my blogs and sites. Cost and quality are the most important factors and what I focused on. By testing each source independently the results rather good or bad speak for itself. My knowledge in the blog is yours as we make this a strong community and work as a group with only each others success as our motivation.
