Email marketing has been around for decades, but with so much conflicting advice floating around, it’s easy to get lost in the noise. Let’s set the record straight on a few common myths that might be holding you back.

❌ Myth #1: “Email Marketing Is Dead”

✅ Truth: Email marketing is far from dead. It delivers an average ROI of $36 for every $1 spent. Unlike social media algorithms, you own your email list—meaning you can reach your audience directly without worrying about reach drops or platform changes.

❌ Myth #2: “People Hate Getting Emails”

✅ Truth: People hate getting irrelevant emails. If you’re providing value—whether that’s helpful tips, exclusive deals, or relevant updates—subscribers look forward to hearing from you. It’s about quality, not just quantity.

❌ Myth #3: “You Need a Huge List to See Results”

✅ Truth: A small, engaged list will outperform a large, cold one any day. Focus on building trust and connecting with the subscribers you have now, and conversions will follow.

❌ Myth #4: “You Should Send Emails as Rarely as Possible to Avoid Annoying People”

✅ Truth: Consistency builds familiarity and trust. Going silent for months only to reappear with a sales pitch is a fast track to unsubscribes. Instead, keep a steady rhythm—weekly or bi-weekly is a great start.

❌ Myth #5: “Email Marketing Is Just About Selling”

✅ Truth: Selling is just one part of the equation. The most successful marketers use email to educate, entertain, and engage. When subscribers know, like, and trust you, the sales happen naturally.

💡 Bottom Line:
Email marketing still reigns as one of the highest ROI channels—if you approach it strategically. Focus on providing value, staying consistent, and building relationships, and your email list will become your most valuable business asset.