I remember a time when a cup of coffee was code for someone opting into your list and being a potential downline member. As the internet gained momentum, and gave birth to social media, marketers felt as if they could throw a net into the sea of people whom all seemed more than eager to learn how to earn money from home, and so the "online marketer" became more and more a thing.

As the online space evolved attracting more and more online marketers to aim for the quick riches to be had, the more and more creative online marketers had to become in order to stay on pace for replenishing their bank accounts sooner than not. From long winded sales letters, to short and sweet capture pages with attractive headlines and snazzy videos of some average dude which lead viewers to believe themselves more than capable of achieving similar online success by buying their online course. Here was something intangible that one would never need to stock or deliver. Yes, the online marketer was born.

The flood of people making money online began to really evolve, attracting more people to desire the "online marketer,"title. This created more and more ways to earn money online, making online marketing that much more challenging for the online marketer novice.

Back in the day, you'd focus on the number of calls you made that turned into appointments at some neighborhood coffee shop, then invites to a hotel or home meeting, and ultimately with a product or service being sold. Now the routine may have evolved to the online space and opened up one's market place wider than just a 50 mile square radius, yet it you back up far enough, you'll still see that the online marketer still uses a similar sales funnel (as referred today) which works the same as the older way, just with less hands on, and a global market place.

The online marketer lives on, and thrives by employing relationship marketing where they see fit, hence using a more personalized approach (branding) instead of the same robotic ploy all others use to automate their entire online marketing process. The online marketer same as today's large companies are beginning to see that building relationships with prospects and customers leads to loyalty which ultimately equates to having a sustainable income over time. So nice guys don't necessarily finish last, as online marketers realize that it's totaly worth the investment of their time conducting smaller webinars, and in some cases one on one sessions with their rising leaders. They've come to realize that true wealth is only going to last if they're willing to pass the torch so that their businesses can continue flourishing despite saturation, and economic uncertainty. 

This makes the use, share, teach approach one of the everlasting ways to truly immortalize today's online marketer. So if you're an online marketer, and have tasted online success in your business opportunity, it will only be a matter of time before technology, economic change, and other unforseen circumstances topple your stream of income, however the online marketer capable of applying the TEACH part early on in their success journey, the sooner their death would actually only really be the beginning of their life's legacy. 

In closing, as an online marketer myself who's been in and out of business opportunities seeking that one that'll finally set me free, I've come to realize that there's no one company or product or service that will highlight me as an online marketer, instead it's only we the online marketers who can highlight a company, product, or service. We, the online marketer are the brand behind it all, and are the reason why people want to learn and duplicate our successes, and ultimately succeed us in time. Like all things, even the online marketer will die and evolve into something more, but till then continue to use your products or services, share them with others, and teach them to do the same.

By ~ Xavier Rivera

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