Unlike grocery lists or spare parts lists, in the

marketing sense of the term, a 'list' refers to a

list of customers. More specifically, in regards to

internet marketing, it refers to a list of emails

through which potential customers can be contacted.

If you've ever faced a situation where you needed to

enter your details (especially your email) before you

download something, then chances are that you are, or

have been, part of a someone else's list.

Even large companies that are already very established

use email lists of their own to keep track of their

customers, and alert them to new developments, offers,

and so forth. Of course, this ties in to yet another

question at hand...

Why Build and Use a List?

Commonly, not having a list is said to be 'leaving

money on the table', and that much is certainly true.

Take the example of a conventional clothes store.

Customers come, browse around, maybe buy something,

and then leave. Once they've left, the store has no

way of getting in touch with them, and maybe

convincing them to come back again.

On the other hand, if the store had their contact

details, they could notify them when they have a new

stock of clothes on the rack, or special discounts,

and so on. By doing so, the customer would then feel

compelled to perhaps come back, or at very least would

consider doing so.

Similarly, in whatever niche that you're into, if you

had a list of previous customers then whenever you

have a new product, or some other offer, you'd just

be able to shoot out emails and see if anyone is

interested. Simple as it sounds, this is amazingly

effective.

Think about it in terms of figures, if that helps.

Let's say you have an 8,000 strong list, and you

send out an email regarding your latest product that

costs $20. Even if only 10% of your list buys your

product, that is 800 instant customers and you would

have made $16,000.

To sum it up, the reason to build and use a list is to

establish a firm base of regular customers to which

you can market your products and offers too with great

ease.

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