Merely inserting someplace where email addresses can

be gathered and collected is already a first step

towards building a list. In general, there are two

choices that you'll be faced with when deciding

exactly how and where you're going to be gathering

emails:

1. Creating an Opt-in Page

Amongst those who are honestly going all-out to build

up a list, this is the most commonly employed method,

simply because of its effectiveness. By creating a

separate opt-in page, all the attention on that page

can be focused completely on the singular goal of

getting a customer to subscribe to the list.

Essentially, the best opt-in pages are those that have

no 'extras' that may distract from the goal, and so

normal advertisements and other links (except at least

one leading back to the main website) are removed.

Really, it is sort of like plugging up all the 'leaks'

so that everything just flows towards gathering up

emails.

Also, having a distinct opt-in page would allow

traffic to be channeled directly to it, maybe even

bypassing the main website entirely. By doing so, the

possibility that visitors will be distracted on the

way to the opt-in page is removed as well.

Thus, the opt-in page gives the customer a two-way

decision: to subscribe or not to subscribe (with

everything possible being done to ensure that the

former option is picked!).

Remember: With an opt-in page, your form should always

be 'above the fold' (so that visitors will not need to

scroll down to see it).

2. Adding an Opt-in Form to the Main Website

Definitely less effective under normal circumstances,

it is still an option that could be considered. In

more some websites, especially blogs, which may not

want to have their traffic leaving the main website

to go off to a separate opt-in page, having the form

as part of an easily located sidebar could even work

just as well.

Of course, doing so does not have the added benefits

of removing all other distractions from the equation,

but it is still better than nothing.

Regardless of which option is chosen in order to build

up a list, there's one other key ingredient that

should not be overlooked:

Autoresponders

Firstly, it is actually possible to build and maintain

a list without using autoresponders at all. That said,

it would be monumentally difficult, inconveniencing,

and get close to being downright impossible when the

list reached a large size.

Today's generation of top-of-the-line autoresponders

deal with a variety of functions. Not only do they

store email addresses, but they also have the ability

to send out scheduled automated emails.

Most autoresponders track a variety of statistics

based not only on sign-up rates, but also on the

click-through rates and open rates of emails. In short,

they can do pretty much everything that you'd ever

need done to help manage your list.

Just to get you started, here are the two best

autoresponder services that are currently available:

1. Aweber - By far the most established autoresponder;

it has a huge list of features, and also claims to be

able to avoid junk mail filters the best.

2. GetResponse - Aweber's main rival, it is almost as

good in terms of the number of features on offer, and

a lot cheaper, especially for large lists.

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