Once you have your opt-in page (or box) sorted, and an

autoresponder ready to go, there is still more that

you can do in order to actually encourage a higher

opt-in rate. To put it simply: If you want more people

to join your list, give them a good reason to want to

join your list.

Incentives are the name of the game, and they can come

in many shapes or sizes. Give your visitors something

of value, and something that could even possibly

assert your authority in the niche. For instance, a

free report regarding some issue that is faced by many

of your visitorswould no doubt be of value to them,

and at the same time, by writing one and helping them

out, you'd be establishing your reputation as a trusted

source of help and information.

If you don't just want to hand out reports, there are

other ways to go about this too. Free newsletters, free

one-month memberships (if you run a membership website),

free PLR articles or software… the possibilities are

pretty much endless. As long as it is something that

pertains to the niche that you're marketing to, then

you're on the right track.

Another equally good way to build up lists is to make

an affiliate program out of one of your products. If

you are willing to give out a large proportion of the

profits, and the product is one that is known to sell

well, then you'll easily get tons of affiliate

marketers to promote it for you. That way, all these

affiliates will be sending you traffic and subscribing

to your list as they buy your product.

Interesting Note: Building a list in this way is

actually a very attractive option because it creates

a list of already 'proven buyers', as opposed to

people just opting in to get a free report.

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