A list of proven buyers is more valuable than just a

list of people who want to get something 'free'. This

is largely due to the fact that for anything 'free',

there are bound to be people who are willing to sign

up who would never actually dream of paying for

anything online.

Still, even if you don't have a list of totally

'proven buyers' there are some ways in which you can

make a list more responsive, and possibly even

convince people to buy. After all, you're a marketer

- that's what you do!

Regular Scheduled Emails

One thing that many people sometimes overlook is that

a good list is like a relationship - it takes work to

maintain it. If you stop having dealings with your

list for a long period of time, they're likely to

forget you, and then when they receive an email from

you will be thinking, "Hey, who on earth is this guy

and why is he emailing me?"

While you definitely want to avoid letting your list

lapse into inactivity, you also want to avoid over

saturating your list with emails. Starting to send

emails every couple of hours would be a very bad idea,

especially if they're all mostly just sales pitches.

Important Advice: A good approach is to never send two

sales pitches in a row. Space them out to maybe 1

sales pitch for every 4 to 5 emails, and in between,

be sure to include freebies or information that is

valuable.

If you develop a regular schedule of maybe emailing

your list twice a week or so, and space out your sales

pitches too, then you're on the right track. If the

emails you send in between as 'fillers' contain great

info and freebies, then you'll even find that your

subscribers are actually eager and waiting to hear

from you at your next scheduled time.

Thus, your relationship with your list can flourish,

and they'll be much more open to any suggestions of

purchases that you might make.

Catering to the Needs of Your Subscribers

Just now, we covered briefly how your 'filler' emails

should be providing freebies and information that is

of value to your subscribers. Truth is, this is just

part of a much larger picture that revolves around

the benefits of appealing to subscribers.

To be completely honest, everything that you send out

to your list should cater to the needs of your

subscribers as much as possible. Unfortunately, this

is where a lot of people stumble, and end up not

taking full advantage of their list.

Important Note: Although you might think that you know

what your subscribers want, and need, there is nothing

like actually knowing what your subscribers want,

and need.

So the question is: How do you really find out what

subscribers want? Well, apart from paying attention

to any emails that you may get, it would not hurt to

send out a survey. Sure, it may be slightly tacky, but

even if just a few people respond, it will still be a

valuable insight into the type of people who are on

your list.

If you can continuously be providing products that

answer the needs and desires of your list, you'll find

that you'll be making a lot of sales. While the sales

are coming in though, you'll also develop your

reputation and relationship with your list even

further, so it's hard to say which is more valuable.

Long term - a little work spend finding out more about

your list could go a long way towards helping your

profits.

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