When you're marketing online, your most valuable

asset, prized possession, and biggest selling point

can often be your reputation. Think about it, if

Mr. X released a 'Killer Article Submission Software'

and Mr. Y released a 'Super Article Submission

Software', which would you choose?

As far as reputation goes, Mr. X is a fairly unknown

marketer, but there do seem to be several complaints

about him overly hyping up poor quality software

before. On the other hand, Mr. Y is an upstanding

marketer with a long track record of going out of his

way to help people, and providing the highest of

quality in any software that he attaches his name to.

Who would you buy from?

See, reputation is one of those things that can really

make the difference, and everything that you send out

to your list is part of that reputation. Admittedly,

even the most reputable of marketers have some bad

things said about them, but the trick is to have the

good outweigh the bad considerably.

Being honest, clear, and helpful to your list is often

enough. Also, be sure never to mislead, misguide, or

be so engaged looking for a quick buck or two that you

forget to think about the bigger picture.

Testing Out What Your List Responds To

More than anything else, testing and comparing the

response from your list to various approaches should

let you know what you should be doing, and what you

should be avoiding. Basically, just learn from your

mistakes, and if something works - keep doing it

(just not too much!). Some lists respond very well to

reviews of products already in the market. Others

simply would rather concentrate on what action can be

taken within their niche, and then have a plan

outlined.

There is no "one size fits all" as far as lists are

concerned, and your testing could reveal what the

'best fit' for your niche is.

Maintenance, Pruning, and Sorting a List

As your list grows in size, it is going to need some

work to be kept ship shape. Some of this is the kind

of things that a good autoresponder could even take

care of automatically, but it is worth the mention

nonetheless.

One simple thing to keep doing is ensuring that

'bouncing' emails are removed from your list. At some

time or other you must have encountered the 'Failure

to deliver…' type response that you get right after

you send an email, and can mean one of two things.

Either the email that you're sending to is full, or it

no longer exists. Whichever the case, if after a few

emails the problem keeps repeating, then there's no

point keeping that email on your list. After all, why

have a list of 10,000 people if 8,000 of the email

addresses are outdated?

Yet another fairly simple step to help increase your

lists responsiveness is to 'sort' subscribers based on

their past buying patterns. For instance, if you have

2,000 or so subscribers that buy high-ticket items

fairly regularly, then put them in one group and maybe

even give them extra 'perks' for being the fantastic

customers that they are.

But at the same time, every list surely has its fair

share of people that have never bought anything

advertised on the list. Some marketers just

eventually exclude these people from their lists

entirely, but instead, putting them in a separate

group and targeting them with the cheapest items would

 maybe allow you to get some profit out of them. All

you need to decide is if the effort is worth it to

market to this group.

Really, there are countless other ways in which to

sort, or even subgroup your list. For example, if you

have a very general 'make money through internet

marketing' niche list, then you could sort them by

subgroups according to their spending habits as far

as products related to 'blogging', 'article marketing'

'list building', and so on.

Divide, and conquer!

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