Every online business provides great service to generate satisfaction among their customers. As each and every customer 

receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer 

and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list 

where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them 

updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in 

different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if

you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list,

you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. 

They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as 

any promotions and special deals you are having.

There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you 

and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want 

or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your 

newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your 

product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a 

new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer 

of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new 

things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go 

to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can 

connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put 

something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers

that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your 

newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the 

sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and 

expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write 

about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. 

This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead 

people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once 

again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that 

they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your 

newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing 

list with mails so that you don’t annoy your subscribers.

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