Leased Ad Space
Taking note of the functions and advantages
of splash pages and squeeze pages could be
extremely useful for an online entrepreneur.
I will talk about these as briefly as possible.
Definitions differ from marketer to marketer.
However, when the purpose is taken into
consideration along with the name given to it,
you are able to understand the differences if
you think there are any!
Basically a splash page is a one page website
that loads very fast. That's all there is to it!
A squeeze page is also a one page website
and that too loads fast. However, a squeeze
page has no content to drive visitors to any
sales page and does not contain links
pointing to any commercial sites either.
Then, you my ask "What The Hell Is The
Purpose Of A Squeeze Page?"
Well, a squeeze page typically offers a gift
to the viewer. It contains a link that enables
downloading an e-book, an information
product that is totally free.
The link to that download site will appear
once the viewer submits his e-mail address.
So there you are, you know the purpose of
a squeeze page! No wonder it is also referred
to as a lead capture page!
Now, getting back to splash pages,
when you need to sell something on the
Internet, whether it be your own
product or service, or an affiliate product,
you know very well that it has to be
accomplished via a sales page.
It's the sales page that contains content
paying glorious tributes to the product that is
being marketed. This is followed by the 'buy
now' button. More often such pages take time
to load.
When you advertise a product or service
online, the viewer is compelled to click on
some text or image that is hyperlinked to
the sales page of that product or service.
If the site takes longer to appear on the
screen than he can wait, he opts to click
elsewhere. When he does so, the potential
to make a sale is gone.
The text or image generates interest in
the viewer and this makes him click. The
degree of interest generated is proportional
to how long he is prepared to wait for the
page to load.
If you are able to use an image, of course
there are ways of making it more effective
than using simple text.
In the case of being restricted to text only
you need to think of a caption and text
that will generate enough interest in the
viewer to make him click on your link and
wait until the page loads fully. If you can
manage this, you can point your link direct
to the sales page.
If you are using a review site or a similar
web site where you could describe your
product or service in detail, then of
course you can write some content that
would generate the required degree of
interest for the viewer to wait for the page
to load fully.
If there is a restriction on the number of
words that you are permitted to use in
your advertisement then you have no
choice but to use a caption smart enough
just to make the viewer click. Pointing it to
a splash page and not the sales page will
be wise.
The caption on the splash page supported
by the sub headers will definitely add to the
interest generated by his initial click. So the
viewer is more likely to wait until your sales
page loads fully, having clicked on the link
on your splash page.
When using traffic exchanges it would be
most advisable to use a splash page with
a catchy caption and a link pointing to the
sales page of whatever it is that you are
advertising.
If you have used traffic exchanges surely you
would recall dozens of instances when the
timer is up for you to click, and nothing
had loaded on the screen. So the advertiser's
credits have been wasted.
Even in paid to click sites, when the time frame
elapses, the viewer has to click on the next link.
He is paid whether the previous page had
loaded or not. So the advertiser's money goes
waste.
Another advantage offered by splash pages is,
you can use your own captions and content to
promote any product you are marketing.
You can also keep tweaking the headers and
content as much as you want.
If you have access to unlimited splash pages
you can create several splash pages to promote
one single product and advertise them in
different places.
You could also add banners and links pointing to
other sites you have interest in, while retaining
the focus on the primary product.
You could make use a splash page as you would
use a website. Take a good look at one of my
splash pages and you will get an idea of what I
am trying to convey.
At this point I would like to draw your attention
to a site that enables its members an unlimited
number of splash pages for less than six dollars
a month.
Please check out the splash page I have created to
promote this very site.
Click Right Here To Get There!
DISCLAIMER
The opinion on splash pages and squeeze pages I have presented is my own and I do not claim any accuracy in any of my statements as they are formed by my own observations and experiments. Nothing stated here by me should be interpreted as expert advice. Although some statements made here may appear to be suggestions, I do not claim that you will improve in any of your activities online or offline by following what may appear to you as suggestions.
About Han MM
![avatar](http://www.gravatar.com/avatar/1658399b498350404ebafb07614021bb?d=https%3A%2F%2Fleasedadspace.com%2Fframe%2Fpublic%2Fassets%2Fplaceholder.jpg&s=110)
I too, am an online marketer, testing various advertising methods. I've been online from 2007, observing the many changes that have taken place over the years. I click, I write content, I design and create web pages, and I promote affiliate products and services online ... ! Then I click ... once more, twice more, as often as I need to. You wouldn't know what's in it for you until you click! Well? Well, I have posted a couple of interesting videos on this page. They have nothing to do with money making on the Internet or making money elsewhere! ["idiot" - "He's Wasting Valuable Advertising Space!"] Huh? That's what you think! But I think otherwise! I really do. Well, one of the videos is dedicated to all those online marketers who arrange a few thousands of hits to their referral URLs and when the "expected results" don't materialize, exclaim "Oh This Thing Does Not Work At All! ... It's A Waste Of Time! ... " The other is dedicated to all those online entrepreneurs who spend much time online learning, and testing new methods en route to cracking the code! It'll be easy to figure out which one is for which type of marketer. So take a break guys .... Online explorers ... Enable sound on your speakers / headphones ... and MOVE YER FEET! Stay tuned for more! Cheers!