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301 vs 302 Redirects. Complete SEO Guide to Implement
Redirection is a basic Internet technology that allows one page to be accessed by multiple links. Even in 2020, redirecting HTTP requests of redirecting remains a rather confusing topic for webmasters and search engines. Redirection can be done at the link level, i.e. another link opens instead of one, and at the domain level.
For example, if you want users to be able to use several different addresses to come to your site: company.com, company.org, and company.us. To do this you can register the desired domain names, specify the main one, and set up permanent redirection for the others.
The most popular reasons for using redirects are:
an invalid, or non-existent link;
a new website or page;
temporary inaccessibility, for example, you are changing or repairing a page and you want to redirect the users until you finish working;
a disabled or deleted page, perhaps for old products or ones that you no longer produce;
switching to another CMS platform;
someone posts a backlink with an error or to a page that is currently unavailable, but you do not want to lose the weight of the link;
you are updating or changing the site navigation;
shortening a long link;
for preventing broken links when pages are moved;
to connect multiple domain names to the same site;
to connect similar domain names to the same site, for example, if you are taking into account the most common typos;
to protect personal data;
to protect forms from re-sent POST/ REDIRECT/ GET;
to redirect users to local or mobile versions of pages;
redirecting to a more secure protocol or implementing a security certificate, such as SSL;
for A/ B testing of different versions of pages, content, branding, etc.
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