Hi it's Paul,

I was always jealous of marketers who could look into a web cam and deliver a marketing message — and carry it off with style.

Whenever I tried it, I felt exposed, like a bullfighter facing a bull. His eyes glaring. Just waiting for you to make a mistake. Did I mention that I’m a bit camera-shy?

But then it occurred to me. All the top marketers show their face to the camera, so their followers can have a one-on-one experience with them. And not just the marketing superstars but everyday business people too.

I mentioned my camera shyness to a friend. He said I was too focused on myself. And he was right. I needed to focus on my message — and my audience. So rather than just staring into the camera, I decided to involve others using videoconferencing.

As I began my search for a service, my first reaction was “sticker shock.” But as I tried cheaper alternatives, I found that quality was a problem. The idea of glitches added to my anxiety.

That was around the time my email service provider, GetResponse, introduced a webinar add-on. I found I could upgrade to the Pro package, which includes webinars, for just a few extra bucks per month. So I did it!

For my first experiment, I invited a few of my clients to preview something I’ve been working on. GetResponse Pro enabled me to bring up my email marketing list and choose people to invite — very easy. And my invitees accepted.

And what was my topic? Videoconferencing :-)

So my small group enjoyed checking out the various features. We took turns in front of the camera — up to three of us at a time. Soon we were all involved, taking turns using the presentation screen, whiteboard, chat, and video player.

And we took turns leading the meeting. I noticed that my clients were just as camera-shy as I was. It’s only human. Gradually, we forgot our self-consciousness and just enjoyed ourselves.

Want to know the hardest part? You have to remember to click the “record” button. But I did it! And when I reviewed the recording afterward, I found I didn’t look nearly as awkward as I thought. And as the meeting progressed, I relaxed more and more.

Now I use it for everything. I can:

Invite followers to an online demo to introduce my business.
Deliver a sales talk to a small (or not-so-small) group of prospects.
Train new clients to use products I sell.
Collaborate on marketing projects with online partners.
Offer free webinar recordings to build interest.
Package in-depth webinars into educational courses.
Videoconferencing is now an important part of my marketing and sales funnel. Prospecting is easier and more enjoyable. Online sales presentations help me close more sales. Training classes are easier on everybody’s schedule.

I’m able to do more business in less time, thanks to videoconferencing.

Want to check it out? Click my affiliate link to try GetResponse Pro free for 30 days.

link

And let me know what you think.

Best regards,

-Paul

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Recently, I discovered a unique service and couldn’t wait to tell you about it. It’s a new twist on techniques used by top Internet marketers — one that involves videoconferencing. Here’s how I’ve seen it used in the past.

Some marketers keep it simple. They invite their email subscribers to sign up for a free online event, such as a webinar, training session, or product demo.

Other marketers make it more interesting. They design a “sideways sales letter” — a drip campaign delivering fresh content every few days. One message is text. Another might be video. Another links to a landing page. The eventual CTA is the same — sign-up for their free webinar.

What’s their goal? Getting face-to-face with prospects.

Now, I like to find out what’s new, so I enjoy receiving this type of campaign. And if the drip content is interesting, I sign up for the webinar.

We all know the webinar will end with a sales offer. And I admit — sometimes I buy. No, not every time. But the format gives me all the information I need. Then I can make a decision that’s right for me.

I’ve always wanted to try this approach — but it sounds complicated, right? I’d have to manage my contacts in multiple systems.

And then there’s the expense. When you combine landing pages, email marketing, video conferencing and external tools from various providers, it can cost upwards of $250 a month.

Then I discovered an innovative approach. GetResponse introduced a Pro package for do-it-yourselfers with no programming skills (like me), with all of those systems integrated into one account. And since they designed it for growing small businesses, it’s priced at only $49 per month.

If you’ve ever wanted to combine email, webinars, video email and landing pages to juice-up the flow of your sales funnel, you owe it to yourself to check it out. Here’s a link to the details — no opt-in required.

Link

Check it out and let me know what you think.

Best regards,

-Paul