Middle-aged white collar professionals, as a rule, have prestigious positions and stable incomes. For such reason, the medical group needs to develop a special strategy to win their recognition. High sales numbers can be achieved through close and trustful relations with such customers. The paper lays out the right marketing mix for the chosen target audience.

The chosen target segment has high analytical ability as well as high demands for quality. The medical group must win their trust and promote high quality and reliability in the course of their advertising campaign. For example, it can insist on the difference between the quality of its product to that of its competitors. Moreover, for a well-qualified and educated audience, it is important to create value. The company can also structure its campaign around the idea of highly qualified personnel that works for it. In such a manner, the target segment can be persuaded that the organization employees such workers as themselves.

The price of the product may be slightly above average, because the target segment can afford expensive, but high-quality product. However, such individuals spend the most of their time in offices. For such particular reason, the marketing process must take place in their work buildings. For instance, it can be flyers, which will be distributed at the receptions of their office buildings. They are busy people, and tdo not have additional time to spend on searching for the product. The flyers must be delivered to them as an introduction to good service and quality of the brand.

Therefore, the marketing mix will be represented by flyers located in the office buildings. The product must have exceptional quality, but it may be included into its price. The promotion must facilitate firm relationships with customers based on trust. The major elements are representation of employees engaged with the company and comparison with other rivals.

Cody Harper is a talented writer at https://order-essays.com/write-my-discussion-post. He likes to depict his thoughts on paper.