Despite their critics, the email exchange business

model is alive and well.

In fact, I would go so far as to say that there’s never

been a better time to add these programs to your

marketing mix.

Viral mailers, in particular, have come on leaps and

bounds over the last few years and have developed a

level of sophistication that make them more effective

than ever before.

In fact I'm going to set the cat among'st the pigeons

here and suggest that viral mailers have become the

new traffic exchanges.

Traffic exchanges, for example, only allow you to show

your website to those members that take the time to

surf.

Whereas viral mailers allow you to reach people while

they’re doing what everybody does, usually multiple

times a day… checking their email.

PS: Did you know   A recent study concluded that

email is almost 40 times better at acquiring new

customers than Facebook and Twitter. (Source: McKinsey

& Company)

So it makes sense to use our member base to send out your promotional emails too.