I stumbled upon this interesting article by John Engle. I felt it can be of real value to those who are new to Network Marketing. So, I decided to reproduce it here. Please, take note!

"Like any network marketing professional, you WILL need to learn some skills to achieve success in your small business. The more you educate yourself about network marketing, the more likely you will have massive success in achieving the residual income you desire for your family and your future. Unlike most high paying professions like a doctor or lawyer, you will NOT need a large amount of money for your education, yet the network marketing professional can create a greater income for themselves than virtually any other profession. Below are a few marketing tips to get the most out of your network marketing small business. Make sure you apply ALL of the following advice to maximize your results. To BEGIN…  

 People Don’t Join a Business – They Join YOU!  

TIP #1 Approach your network marketing business as a way of helping people rather than selling them on your “Can’t Live Without” product. If you go in with the thought process of Educating your readers, your business will flourish. Focus on the person and how you can help solve the issues he or she is facing. If you happen to have a website for your business, make sure it is full of value and education as if you were teaching the reader about your company through an online tutorial. Additionally, you must make this value clear to the reader so that they can understand what your product is that you are marketing. Giving value along with step by step educational procedures in your small business will offer return visitors and loyal followers. My goal and yours should be to become an Alph-Networker, a leader in your company for others to follow, which of course will cause an increase in your bank account balances.  

TIP #2 While speaking with a prospect, make sure to ask questions and encourage the person to share more about themselves. This will help you understand their position and how you can best help him with your opportunity. The Network Marketing Pro Will NOT Pitch Their Product or Small Business Opportunity After studying successful people in small business, I have discovered that successful network marketers build relationships, they build friendships. Their goal was NOT to immediately recruit their prospects.

If you focus on getting customers or a new distributor for your product, you will be disappointed… you will find your prospects running the other way. The network marketing professional’s objective is to educate their prospects on what they have to offer and then let them decide for themselves if it is something they wanted to do… it needs to be their idea to join your home-based business. When the timing is right, the professional marketer will invite a prospect to do one of two things based on the individual prospect’s situation.  

1: If the professional marketer feels it is warranted, the marketer might invite the prospect to a 1-on-1 or 2-on-1 meeting with another member of the team.

He might invite the prospect for a three-way phone conversation, a small group presentation in their home or an online Webinar.

The professional marketer understands that the personal interaction is a critical component when it comes to building trust, so the pro will connect with people as often as possible. This is an element of ‘Social Proof’. On the other hand, if you invite a potential recruit to a meeting, and it takes longer than one hour to explain your small business opportunity, the inevitable conclusion that your prospect will draw is that joining your business would be very time-intensive causing them to think twice about your opportunity.

2: Another choice for the marketer would be to invite the prospect to review a tool,  

whether that means to listen to a CD, watch a video presentation, look at a magazine, website etc… the professional marketer will allow the tool to do the work for them.

Using a marketing tool is a great way for people to become educated and hopefully excited while right in the middle of their busy lives. The prospect may not have time to drive across town to meet, but he can find the time to listen to a CD, read a magazine, watch a short DVD or an online presentation. If the person is showing an interest, but still is in need of more information, or has questions, this might be the perfect opportunity to incorporate Number 1 from above.

For building a large organization with your home-based business opportunity, it has been found that using the tool for presenting your product or opportunity is the better approach for the first exposure.  

Closing Comments About Inviting Prospects Into Your Home-Based Business Different home-based companies use different tools and events to grow their marketing business. Find what works best for your particular company, develop a daily method that works, then train your people how to effectively do the same… DUPLICATION BABY!

Remember that network marketing is a business and you have to treat it as such. You must realize that network marketing is NOT a get rich over night venture.

To be a successful network marketer, you must be willing and dedicated to put in the time and work necessary to help others succeed, which will put you on a fast-track to a rewarding future.

FINAL TIP: A genuine desire to help others succeed is important to be successful in network marketing. Crossing over the threshold of a network marketing professional, with the desire of ‘Paying it Forward’ will help your profits soar to the next level."

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