You want to be on the top of your game, right? 

Of course you do! And so do I. That’s why I allocate time not only to marketing my business, but to education. It has been said that “readers are leaders”. I agree. Why? Because the more you learn the more you know, and knowledge is power! Power to do and be whatever you want to do and be. 

And reading doesn’t just have to be reading. It can mean listening to CD’s or other recordings, attending webinars, etc. Bottom line is, if you want real success no matter what your business is, you must devote time to learning how become an expert. I’m certain I have a long way to go personally, but I’m on my way. How about you?

Below are a few of the notes I took down while listening to a recent webinar conducted by Janet Legere.

Create a USP.
In other words, “Why should people buy from you?” Only you can answer this question so you’ll
have to give it some thought. Find a way to set yourself apart from everyone else doing the same thing.

Add value to your offers (products).
Offer a bonus of some kind. Free product, free report, an e-book, etc. IE. buy/Join today and get exclusive private access to….

Add value to your offers (services). 
How can you help them? A free consultation on getting started, or help setting up system or software. 

Develop relationships with your prospects.
Send out a weekly newsletter, post on your blog regularly, ask for feedback, ask for comments, interact on social media, etc. 

Create and Market your brand. 
If you are a network marketer, your brand is YOU! Companies and products don't matter much. It’s all about how well you market yourself. People join people, not companies! 

Establish yourself as an Expert.
We listen to those who give the impression that they know something. It’s OK to brag if you are having success, even if it’s small. The more active you are the more appearance you give of authority. If you’re just getting started, you already know 95% more than someone who has yet to begin.

Sell your own products.
Why not write an E-Book or E-Course, etc. I’m working on mine right now. You know more than you think.

Offer superior customer service.
This is perhaps the most important thing you can do! Be there for your customers or downline. Answer questions immediately. Be professional and honest. BE AVAILABLE!

Make use of ALL advertising Venues.
Don’t leave any advertising stone unturned! Free and paid, blogs and websites, articles and PR's, classifieds, forums, social media sites, EVERYWHERE! Full market penetration.

Keith Dyer
21stCenturyProfits

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