There’s a reason why marketing geniuses like Mike Dillard and Ann Sieg

always tell people to focus their attention on marketing the back-end.

 The back-end is your list of customers who have bought from you before.

Or it can include prospects who have heard of you and signed up for    

information without buying anything.

You see, the true value of a business is NOT the website, the inventory

or the pay plan…

It’s the list of prospects and customers that you own.

A crucial question I always ask business owners is:

“How Often Do You Contact Your Prospects And Customers?”

Whenever I ask someone this question, the answer is almost always “not

as often as we should”.

That brings me to the first reason of 5 on why you need an email autoresponder.

#1 - If you are using your company capture page, your company owns your list.  

You need your own capture page with your very own autoresponder tied to it.  

Now you control your list.

#2 – Automatically Followup With Prospects And Customers

Most business owners get this wrong.

They don’t followup with prospects and customers. Or if they do, they are

have no concrete strategy. They send emails at random, hoping they get

opened and clicked on.

But this is hands-on and fails to get tangible results.

An email autoresponder is a series of emails sent to subscribers automatically.

The software sends out each email at a pre-determined timeframe (as often or

as little as you like, with the average being every 3 to 7 days).

#3 -  Save Time For More Important Things

An autoresponder allows you to automate the task of keeping touch with customers.

Instead of manually reaching out to customers, either by phone or email, you

can relax. Your autoresponder software is programmed to send out an email every

few days.

With the extra time available to you, you’ll be able to focus on the most

important thing: growing the business.

#4 – Be In The Front Of Prospects’ Minds When They’re Ready To Buy

When people find your website for the first time, most of them won’t be ready

to buy.

Maybe they don’t have their wallet. Maybe they don’t know who you are yet.

Or maybe they’re just having a bad day.

But if you let these people leave your website without capturing their contact

information, your chance to help them in the future has vanished.

If you’re collecting email addresses but don’t have a strategy and you’re not

following up regularly, you’re leaving a HUGE amount of money on the table.

Like I said at the beginning, the true value of a business is in it’s LIST.

If you want to grow your business and increase its profits, leverage the list

of prospects and customers that you already have. This is a guaranteed way to

grow the business without spending more on traditional forms of advertising.

With an email autoresponder sequence, you’ll be the first company a prospect

thinks of when they’re ready to buy.

#5 – Easily Deliver Value To Your Market

Before people buy from you, they have to know, like and trust you.

But how do you get to that point?

Send them valuable, useful information on a regular basis.

An email autoresponder makes this process dead simple.

Load up a series of emails that helps prospects and customers to solve their

problems. When relevant, mention your products and services and explain

(without hype) how they will help the subscriber.

By positioning yourself as a helpful person (not just someone out to hawk

their goods), you will end up with a lion’s share of the business.

Conclusion

In 2013, a website is no longer enough. Your business needs to leverage

the power of email. It’s one of the best ways to stay in touch with prospects

and customers, saves time and increase bottom-line profits.

  Recommendation

Partner with an Internet Giant that will offer you an Autoresponder that will

deliver your email messages to your readers on time every time!

See you on the winning side,

Frank Osorio - Helping Networkers Grow Their Network

P.S. You'll need my 30 FREE Biz Opps. Follow Up Emails to help you connect with your list.