Advertising vs Search Engine Traffic

Published by George Lambetsos — 05-04-2017 07:05:53 AM


Advertising vs Search Engine Traffic


People come to a Search Engine with a need. 

They do a search and find your website. 

They believe that the Search Engine will deliver the result they are looking for,

 thus, they believe that your website has what they want.

The best thing about Search Engine traffic is the traffic or prospects will stick around on your website, 

making a few clicks probably because they want to find the information they want.

In advertising, you cannot expect prospects to stick around in your website. 

Neither can you expect them to go to your website, patiently find out what your website is all about, 

as if they are surfing the web!

The truth is people just click to your website, 

take a glance at the content and if the content can't capture their attention in 5 seconds, 

they will leave the page.

That's why in advertising, it is vitally important that you advertise a page 

that can IMMEDIATELY tell people what your offer is all about. 

If your advertising page fails to do that, your advertising effort will be wasted.

I have advertisers, especially corporate advertisers, 

who like to advertise their professionally designed homepages, 

which have no headline, no call for action and hardly any sales pitch.

Guess what, visitors will just wonder what this website is all about and before they even think of the answer, 

they close the window.

Another disadvantage of advertising is you are usually reaching out to a group of people 

who may not have the need for your product at that point of time.

Even if you purchase 'targeted traffic', your ad may be presented to a group of people 

who may have a common interest but may not have an immediate need for the product you're offering.

In such case, you will have to think of other ways to promote your product.

George L.

http://trackr.leadsleap.com/realtracker1/lasblog



About George Lambetsos

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