Leased Ad Space
Affiliate marketing is all about promoting the product. But it is not cold or hard selling. The affiliate lures the Internet user to visit his website by offering information and even free online courses. The visitor of the affiliate’s website will find the free information and will even enroll in the free online course. And while reading the informative articles, the visitor will slowly be convinced of the value of certain products.
And when the visitor realizes the value of certain products, he will most likely click the banner that links to the website of the merchant who manufactures the product or who officially sells the product. The affiliate does not do the direct selling. The affiliate simply sets the mind of the visitor, who is the target client, so that this visitor will be easier to convince to proceed to the purchase or order form of the merchant’s website.
Thus, for an affiliate marketing business to be successful, the promotional strategies carried out by the affiliate should also be successful. One that will contribute to the success of such promotion is the utilization of e-zines.
An e-zine is basically a newsletter which is emailed to the subscribers of the e-zine. This newsletter contains the types of information that the subscriber has already expressed a willingness to read about. And when an ad is placed together with such information, the subscriber will be made aware of the presence of the products promoted by the affiliate.
There are two types of e-zine ads that an affiliate can pay for. The first type is similar to a banner ad. It contains a couple of sentences composed of well-chosen words that will entice the reader to visit the website of the affiliate. An affiliate can easily write such an e-zine ad since he already has promotional materials for the products.
The second type of e-zine ad is called the solo ad. In such e-zine ad type, the newsletter being mailed to the subscriber contains only the advertisement of the affiliate and nothing more. Usually, such a solo ad is mailed separately from the regular newsletter. For example, if the newsletter is sent every Tuesday of the week, the solo ad is sent on a Thursday or a Friday.
There is no limit to the number of words placed in a solo ad. But the affiliate must keep in mind that such a solo ad is sent through email. Therefore, the solo ad should not be too long that reading it will take up so much time that the subscriber is not willing to sacrifice. The usually suggested number of words is 500.
With e-zine ads, the opportunities of earning more increase. And the affiliate moves closer towards that goal of affiliate marketing success.
http://gghomebiz.com
About Gilles Goyette
Hello Everyone, My name is Gilles Goyette, I am married and have 3 wonderful children. I live in Quebec, Canada. My first language is French and I am work from home for more than 10 years. I have been marketing online since 2005. Over the past 13 years I have invested a vast amount of time and money in my business education, my area of expertise is in photo copier and offset press services. I turned to internet marketing in 2008 because our local economy and too much competition in that particular domain. Marketing online in my opinion is much more rewarding and offers the freedom over time restraints that a traditional business has. I have enjoyed my online marketing very much. It took me 5 years of jumping from business to business banging my head against the wall before I figured out how to profit online. You are not alone there is a solution. I am working on a step by step formula on how to help my coworkers to see the light at the end of tonal. I will = Failure. Action = Success So keep focusing on your goal. Build your list! P.S. Check out my favorite programs
