Forging a strong Facebook presence is a good way to connect with customers and promote your business. It is essential to learn lots about marketing with Facebook prior to starting a campaign. Check out the article below to find great tips and information for designing a successful Facebook marketing strategy.

You can quickly expand your viewers on Facebook by holding a competition. Encourage people to "like" your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.

Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. It's also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Consider Facebook a type of content-sharing venue. This can be a formal tool to get your business on the map. Think of it as such. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook usually drives up a bunch of traffic.

Never ignore comments and questions on your Facebook page. Thank them for contacting you, and give them a great answer. Share links to articles if they answer questions posed on your site.

If you want to target a custom audience, you can do that. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

The key to successful Facebook marketing is having a strong base of fans. Not too much investment should be put into any promotions until you have thousands of fans. Your conversion rate will climb quickly after you have gained several thousand fans.

A Facebook advertisement can be a good investment. You can customize your ad by having people of a certain age or gender view it. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.

Facebook is not always the best social media outlet for marketing. This network has lots of fans, but certain age categories and other demographics like others better. Before starting your new campaign, do some research into your target audience and which social network they prefer.

A good way to convert visitors to your page into followers is to hide content from non-fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

If you're using Facebook when trying to market a business, it can be tough to get started. One thing to do when you're starting out is adding a button that leads to Facebook on your website. This way your customers can easily flit from one medium to the other without you having to be too "in their face" with promotion. When your business gets "likes" on Facebook, it will be easy to update fans on what is happening with the business.

Always make sure to allow comments on your Facebook pages. This is not the best way to moderate content, and will only drive away fans.

The photos you post on your Facebook page must be nothing short of professional. This gives people a professional impression of your business. If you take photos to post on your business's Facebook page, make sure they are high quality and appropriate.

Nurture your relationship with followers on your company's page. How people view you and your business online is just as important as how people view you in person. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Make sure you periodically run a contest or promotion to reward your most loyal followers.

Use a design that's like your website for Facebook. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It will make people think your page is related to the brand you represent. Making it completely different, however, will only serve to confuse your loyal customers.

Use your Facebook page to engage in conversation. Look for ways to draw your followers into interesting conversations. Start a conversation or ask questions. When fans begin a conversation, join it. When you get this involved, your fans will see you more as a human being and not some faceless brand. That's important to build their trust and loyalty.

As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. For the best results, focus your campaign around your niche. Use what you've learned here as the basis for launching a successful campaign. Thanks for reading my blog on Facebook marketing!