Facebook is all about communication and it is a fabulous way to keep in touch with your business customers. Social media is more popular than ever and is a great tool for communication. You can use Facebook to get the word our about your business and what it offers.

Never let spam overrun your page. There are filters you can use when you edit your page which help you to monitor your page, even when you're not around. Anyone with administrator privileges to your page has access to these filters.

Custom tabs can help you make your Facebook marketing strategies more efficient. You can easily organize the information available on your page so that fans can find it. For example, if you are holding a contest, you can include a tab for the contest information.

Have a giveaway. Try giving something free to a special group of customers that "like' your page or sign up for your mailing list. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

Provide sign-up forms on your page. This will allow them to register for contests easily. Also, you can hold contests where you give away free things.

Have your fans participate in decisions about your company. Folks like feeling as though they are part of the process. Empowering them to make decisions is a great way to involve your community. For example, if you post in blogs, find out what kind of posts they prefer to read.

Make sure you try your best to give your brand a personality. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Infuse personality into it, but remain professional while doing so.

Only post professional-looking photos on your wall. People will get a good sense of your business from these photos. If you post pictures, use a good camera and only post pictures that are professional.

When you get comments, respond to each of them the best you can. This includes those you get in your inbox and those you see on your page. Although this will require hard work and dedication, you will be rewarded with loyal customers.

Encourage users to interact with you and other fans. Conversations on your post should be allowed. Acting like a hall monitor is no way to get on your users good side. You should only intervene if offensive statements are made.

Have the design of the Facebook page be like the one on your website. For instance, use the same colors in both places. This helps brand your Facebook page with your business. Straying too far from your original design can end up backfiring.

Regularly update your Facebook profile. When things change with the business, make sure that is reflected in the profile page. Having an updated page is helpful to customers interested in all you offer. You might even want to rearrange the profile page in order to keep people interested and returning often.

Write posts in many different ways, but keep consistent in terms of your brand voice. These posts can be loosely related to your products or services. Finding new ways of engaging with your customers is critical to keep their interest. Encourage them to submit pictures for a display, or raise questions they can interact with.

Use contests to build interest. For instance, have them post a photo of themselves with your product in use. After the close of the contest, post the name of the winner.

Event sharing is a great feature of Facebook. When you attend a trade show you should create an event to share with anyone who follows and likes your page. The added benefit is that Facebook reminds your audience of the events so you don't have to!

Educate yourself thoroughly on Facebook as a platform. The more you understand what Facebook has to offer, the more useful its features will be to you. Use the Facebook help center to learn all you can that many users don't know. This knowledge will surely pay off.

It is hard to read text and figure out what the author meant by their words. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.

Not only do you want to promote sales, but you want to build a fan base, too. Coupons or special offers and promotions can be used to gain new friends and also to reward long-term customers. If you only give new fans the offer, you may lose customers who have been around a while.

Be on the lookout for those that want your marketing attempts to fail on Facebook. Just a few simple keystrokes from a dissatisfied customer can cast a negative light on your business to all the folks on Facebook. To make sure you are protected, stay vigilant about the things that are posted on your page, and be certain to get rid of negative content at the first opportunity.

Make sure there is a Facebook plugin for your site. There are blogging platforms that support full integration easily, but you can also find a plug-in code for your website. It will result in a link to whatever you choose--your page, a subscription, or the latest news.

Set goals you can reach on a monthly basis when doing Facebook marketing. Whether it's a new product launch or an increased customer base, determine what goal you want to achieve. If you find your goals are not being met, look for new strategies to help.

Be thrifty in posting your updates to Facebook. Don't push all your content in a single day; instead spread it out and keep your customers engaged. You will find spacing out content to be more helpful. People find it hard to locate information useful to them if they are given too much all at once.

Isn't it about time you got your business going with the power of social media? People adore social media, and you should take advantage of that. These tips will help you to capitalize on this popularity.