According to recent Facebook official post, people spend, on average, 1.7 seconds with a piece of content on mobile and 2.5 seconds on desktop.

So let’s face it, in this fast-paced environment, without scroll-stopping content, your posts and ads are almost invisible.

Non-appealing posts or ads content is one of the main factors why majority of marketers fail to generate viral traffic and lose money on facebook ads.

While scrolling through news feed, people barely glimpse over traditional images that use photos and have hard time to commit to watch a long-form video content.

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