Why Most People Fail When Trying to Build an Online Business

Published by Linda Bomba — 03-25-2025 12:03:33 PM



Starting an online business sounds like the perfect solution for anyone who wants to escape the 9-to-5 grind, especially for single women over 40 who are drowning in debt and looking for a way to secure their future without working endless hours. However, the harsh reality is that most people fail when they try to build an online business. Why? Let’s break it down.

1. Lack of a Clear Plan

Many aspiring entrepreneurs jump into the online business world without a solid plan. They get excited about an idea but don’t take the time to map out their goals, strategy, and execution plan. Without a roadmap, it’s easy to get lost, overwhelmed, and eventually give up.

2. Shiny Object Syndrome

With so many online business models—dropshipping, affiliate marketing, coaching, digital products, and more—it’s easy to get distracted. Many people start one thing, see another shiny opportunity, and switch gears before giving their first business a real chance to succeed. This constant pivoting prevents real progress.

3. Unrealistic Expectations

Many people are drawn to online business because of the promise of quick money with minimal effort. They see success stories on social media but don’t realize those entrepreneurs often spent years building their business. When they don’t see instant results, they get discouraged and quit.

4. Fear of Selling

A successful online business requires sales, whether through direct selling, marketing, or networking. Many new entrepreneurs struggle with the idea of promoting themselves and their products, often because of fear of rejection or feeling “salesy.” This hesitation can cripple their progress.

5. Inconsistent Effort

Building an online business takes consistent action. Many people start strong but lose motivation when they don’t see immediate success. Without discipline and a long-term mindset, it’s easy to fall into the trap of inconsistency, leading to stagnation and failure.

6. Poor Money Management

Some people invest too much too soon, while others refuse to spend anything on tools, education, or marketing. Both extremes can be dangerous. Smart financial management—knowing when to invest and when to cut costs—is key to long-term success.

7. Lack of the Right Support System

Trying to build an online business alone can be exhausting. Without mentors, accountability partners, or a supportive community, it’s easy to feel isolated and lose motivation. Surrounding yourself with people who understand the journey can make a huge difference.

8. Ignoring Marketing and Branding

It’s not enough to have a great product or service. If no one knows about it, you won’t make sales. Many new business owners fail to focus on building an audience, creating content, and implementing effective marketing strategies.

9. Giving Up Too Soon

Many businesses take months or even years to gain traction. Most people quit just before they would have started seeing results. Success requires resilience, patience, and a willingness to push through challenges.

How to Avoid Failure and Build a Thriving Online Business

  1. Have a clear plan – Know your business model, audience, and strategy.

  2. Stick to one thing – Avoid distractions and focus on one business model until you master it.

  3. Set realistic expectations – Understand that success takes time and effort.

  4. Get comfortable with selling – Learn effective ways to promote your business authentically.

  5. Be consistent – Show up every day and take action, even when you don’t feel like it.

  6. Manage your money wisely – Invest strategically but avoid overspending.

  7. Find a support system – Join communities, hire a coach, or find an accountability partner.

  8. Master marketing – Learn how to attract and convert customers.

  9. Stay persistent – Keep going even when things get tough.

Starting an online business can be life-changing, but it requires dedication, the right mindset, and a willingness to learn. If you can avoid these common pitfalls, you’ll be ahead of most people and on your way to building a successful and sustainable online business.

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About Linda Bomba

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I am an digital marketer, entrepreneur and video marketing expert. In my spare time I am a avid movie buff, dog lover & Philadelphia Phillies & Eagles fan!