Someone reads your bridge page, does not buy, and leaves. Everyone who has bought traffic knows that visitor is worth more than a stranger. Big ad platforms sell you the chance to reach them again. LinkSpin builds that into the network.

Audiences you own

Every member has an automatic audience called My visitors. Anyone who views one of your LinkSpin pages, or sees one of your zones on your own site, is added for thirty days. No setup. For any other site you control, you can create a named audience and paste its pixel, a one-line tag like the zone tag.

Target or exclude

When you launch a banner or text campaign, pick an audience and a rule. Show only to them, so your follow-up ad reaches people who already know you. Or never show to them, so a first-touch campaign is not wasted on people who have already seen it. The campaign runs across the network as usual; the audience rule just decides who is eligible.

How the match works, honestly

The match uses a LinkSpin cookie set when a visitor meets your pixel or your zone, with a twenty-four hour fallback for browsers that refuse cross-site cookies. On LinkSpin pages and in the on-site ad viewer the match is reliable. On other sites, Safari and Firefox visitors match less often than Chrome and Edge visitors. Nothing personal is stored: a random id, a timestamp, an optional event name.

Where to find it

Audiences live on the Zones screen, with counts for the last thirty and seven days and the pixel tag for each. The audience selector is on the Ads composer. Audience-targeted campaigns stay inside LinkSpin; they are never sent out to the wider network, because the network cannot see your audience.

Start with the automatic audience. Publish a page, let it collect visitors for a week, then run one small campaign shown only to them and watch the difference. Join free to begin.

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Originally published on the LinkSpin blog: https://linkspin.app/blog/retarget-your-own-visitors