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AutoResponder letters are powerful tools. Successful online marketers use them to automate repetitive sales tasks, build and manage multiple prospect lists, and send out regular articles, updates, and announcements. More than providing an automated response to an inquiry, AutoResponders can be your own automated sales force working online 24 hours a day, 7 days a week. Used properly, AutoResponder letters can automate the process of building your lists, following up with your prospects, and helping you close more sales.

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Here is  how use AutoResponder letters to build a list of targeted prospects. The first step is to create 5 to 7 messages about your offer and add them to your AutoResponder Campaign. Before you get started to ask yourself a very critical question: “What problem am I solving?” ” or “What problem can I help people solve?”. When you figure out how to solve a problem for someone, and you can show them how to solve it, you will  focus all of your writing (for your capture pages and your letters) on letting folks know how you can solve that problem for them. Use lead magnets to entice visitors to fill out your form you will generate more leads and convert those leads into customers. Show them how to solve the problem. So start creating your AutoResponder letters. These are the letters your AutoResponder will send when someone subscribes to your list by filling out your capture form. These messages can be set to go out every 2 days.. With 7 messages, your prospects would receive your autoresponder letters over a 2 week period. Here is a  guideline you can use to create your own autoresponder letters: Message 1: Sent Out Immediately. In this message you would thank them for requesting your information. Give them a brief history about yourself to build some credibility. They need to know you are qualified to share the information. give them an overview of the information you are offering. Be sure to include a link to your web site so they can get further details, place an order, or contact you for more information. It’s also a good idea to include your name and email address. Include a phone number if you want prospects to call you. Message 2: Sent Out 2 Days Later. In this message, you may want to give them a brief reminder of what you covered in your first message and focus on the benefits of your offer. What’s in it for them? How is your product, service, or opportunity different from others? Use this message to let them know. And be sure to invite them to your web site, include the link to your site, and include your name and email address so they can contact you. Message 3: Sent Out 2 Days Later include some testimonials from your company or a little more of your own personal story. If you are new and haven’t quite created your own story yet, share success stories and testimonials from others that have used your products or services. Give an overview of how people are using your product or service. If you are promoting an affiliate plan, explain how others are building their income with your plan And invite them to your web site. Include the URL and include your name and email address so prospects can contact you. Message 4: Sent Out 2 Days Later. In this message, pick one feature in particular to focus on. Maybe it’s about how your offer can help them save money, be more productive, lose weight, make money, etc… Remind them that you are available to answer questions and provide support. And invite them to your web site. Include the URL and include your name and email address so prospects can contact you. Message 5: Sent Out 2 Days Later. Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to  thank them again for requesting your information and assure them that you are a real human being and interested in helping them succeed. And  invite them to your web site. Include the URL and include your name and email address so prospects can contact you. Message 6: Sent Out 2 Days Later. Use this message to stress another set of features from your offer. Share a few more testimonials from others or from your own experiences with your product, service, or opportunity. Briefly review some of the details you have shared from previous letters. And  invite them to your web site. Include the URL and include your name and email address so prospects can contact you. Message 7: Sent Out 2 Days Later. This message can be used to ask for some feedback from your prospects. Tell them you have enjoyed sending the information and you hope it was helpful to them. Ask them if they have any concerns or what might be preventing them from making the decision to purchase from you or join with you. Sometimes, you will get some good feedback. Thank them for agreeing to receive your information and let them know you are still available to answer any questions they may have. And,invite them to your web site. Include the URL and include your name and email address so prospects can contact you. Now That Your Letters Are Created And Ready To Go the letters are loaded in to your AutoResponder Campaign, your next step is to begin getting prospects for your AutoResponder to follow up with begin advertising to attract prospects to your offer. Give people a compelling reason to request your information. This is where you want to start thinking like your prospects. You are asking them for at least a name and email address. What are you giving them in return? I offer prospects free information to show them how AutoResponders can help boost their online sales.I don’t try to sell them up front I capture their information first then focus on following up to close the sale. As people request your information by filling out your subscription forms or emailing your AutoResponder, their information is captured in your database. Now your AutoResponder goes to work sending out your autoresponder letters. For the next two weeks, your prospects will be receiving your sales letters. You don’t have to remember to send them out. You don’t have to remember which prospect has received which letter. Your AutoResponder is working for you behind the scenes. Now your focus should be on three things: Continuing to advertise to get more prospects in to your AutoResponder. Segmenting and following up with your subscribers. You may need to make a few changes. Maybe you see a recurring question from prospects.You can use more letters or less. The average for successful marketers seems to be in the 5 to 9 range. Notice that each letter ended with a “call to action” where you invite the prospect to your web site or to contact you for more information. This “call to action” is a critical element to the success of your messages. You must let prospects know what to do next and how to do it. Ready to take your email marketing to the next level? Click here to find out how to get your emails delivered and opened.

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