Rakuten.com is a name synonymous with e-commerce in Japan, but its reach extends far beyond the borders of its home country.  This multifaceted company has grown into a global leader in online shopping, offering a vast marketplace alongside financial services, digital content, and travel experiences.   

A Humble Beginning:

Rakuten's story began in 1997 as a small online marketplace called MDM.com.  Founder Hiroshi Mikitani envisioned an open and democratic online shopping experience, fostering competition among sellers and offering a wider selection for consumers.  This core principle of "empowering all to dream and grow" continues to be a driving force behind Rakuten's success.

More Than Just an Online Mall:

While Rakuten Marketplace remains its flagship platform, connecting millions of sellers with a global audience, Rakuten has strategically expanded its offerings:

• Financial Services:  Rakuten offers a comprehensive suite of financial services, including banking, credit cards, and securities trading.   
• Digital Content:  Rakuten provides access to various digital content, including e-books, music streaming, and video games.   
• Travel & Entertainment:  Rakuten Travel offers online booking for hotels, flights, and other travel experiences.   

A Global Presence:

Rakuten's reach extends beyond Japan, with operations in over 30 countries and territories.  The company has adopted a localized approach, tailoring its offerings to the specific needs and preferences of each market.  This ensures a seamless shopping experience for customers worldwide.   

Benefits of Shopping on Rakuten.com:

• Vast Product Selection:  Find a diverse range of products from a multitude of sellers, including international brands and local favourite’s.
• Competitive Prices:  Rakuten's marketplace model fosters competition among sellers, often leading to attractive prices for consumers.   
• Regular Promotions & Discounts:  Rakuten frequently offers sales, coupons, and special deals to enhance customer savings.   
• Buyer Protection Programs:  Rakuten provides buyer protection programs to ensure a secure and trustworthy shopping experience.

Is Rakuten.com Right for You?

Whether you're a seasoned online shopper or just starting to explore the e-commerce world, Rakuten.com offers a compelling proposition:

• Global Customers:  If you're looking for a wider selection of products, including those from international sellers, Rakuten is worth exploring.
• Value Seekers:  Rakuten's competitive marketplace often offers attractive prices, especially during promotions.
• Security Conscious Shoppers:  Rakuten's buyer protection programs provide peace of mind when shopping online.   

Rakuten.com has become a global e-commerce powerhouse, offering a convenient and diverse shopping experience.  With its commitment to customer satisfaction and a focus on a global marketplace, Rakuten is a strong contender in the ever-evolving world of online shopping.