There is no doubt that affiliate marketing is a profitable online job one can do from home, and its concept is not that difficult to understand. However, the terms frequently used in affiliate marketing can be confusing, especially for beginners. This guide has been put together to help new affiliates understand the frequently used affiliate marketing terminologies.

• Advertiser – An individual or organization that offer products or services and are willing to pay affiliates to refer new customers or leads who will purchase their product.
• Affiliate – an individual or organizations, usually websites and blogs owners, who promote a product or service from a company or several companies in exchange for an agreed commission based on the sales or leads provided.
• Affiliate Link – A special link provided by the advertiser, which is used by the Affiliate to drive customers to the products’ landing page. It also contains a unique ID used by the advertiser to track the number of sales or leads generated by a particular affiliate.
• Affiliate Marketing – a type of online job in which advertisers pay affiliates, usually bloggers and website owners, a specified commission to generate leads and sales from the advertisement of their services or products on their websites.
• Affiliate Network – a third-party that acts as an intermediary between affiliates and advertisers. They enable affiliates to easily find suitable affiliate programs for their websites, as well as help advertisers to reach a wider audience by connecting them with more affiliates. Examples of affiliate network site are Amazon and Clickbank.
• Affiliate Program – a program offered by advertisers in which they pay affiliates a specified commission based on an agreed action performed by the customers referred by the affiliate. This action may be purchasing a product or partaking in a survey.
• Click-Through Rate – the percentage of the comparison of the number of clicks on the affiliate link or advertisement, to the number of times the link or ad was viewed.
• Conversion – an agreed upon target action carried out by the leads referred by the affiliate on the advertiser's website. These actions range from the sales of products to signing up for a service or partaking in a survey. 
• Conversion Rate – the percentage of clicks on the affiliate link that converted to leads, sales or any other agreed upon action by the referrals.
• Landing Pages – these are the online product pages on the advertisers’ websites to which affiliates refer leads from their own websites or blogs. The landing page further persuades the lead to carry out a specific action.
• Niche Marketing – a type of marketing that targets a specific group of people. This enables affiliates to create campaigns that are directed at a particular set of consumers and thereby generate better results and sales.
• Pay Per Click – an affiliate program in which affiliates are paid a commission for all referrals directed to the product landing page, regardless of whether they take an action or not. It is usually abbreviated to PPC.
• Pay Per Lead – an affiliate program in which affiliates are paid a commission for every action carried out by a lead, such signing up for a newsletter. It is usually abbreviated to PPL.
• Pay Per Sale – an affiliate program in which affiliates are paid a commission that is a percentage of every product purchased by the referred lead. It is usually abbreviated to PPS.
• Search Engine Optimization – the process of making a website more visible by ranking it higher on search engine results page, and thereby increasing the chances of getting more leads. It is usually abbreviated to SEO.

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