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The Internet era has changed the living habits of consumers, as well as the roles of consumers and enterprises, making the two roles interchange and the right to speak between enterprises and consumers reversed. As consumers' demand for product differentiation and personalization is growing, more and more consumers are beginning to see uniqueness, diversity, personalization and customization. The industrial structure has also undergone major changes.
Many consumers have heard about the "exclusive customization" business of CJ POD custom sneakers. Now, CJ POD is trying to apply the customization business to more product lines - such as an exclusive sports jersey.
As the largest shoe company in China, CJ POD has aimed at the personalized customization business as early as 2016, and has joined hands with China's highest scientific research institution "Chinese Academy of Sciences" to jointly create the "Foot Big Data and Footwear Personalized Customization Research Center". At present, the 3rd generation of the foot-recognition bird foot type measuring instrument newly developed by the two companies can obtain accurate foot data such as the user's foot length, foot width, instep height and plantar pressure distribution in just a few seconds. Automatically generate a 3D model of the foot for users, create a private foot shape database, and the production system will produce shoe lasts and shoes based on these personal foot data.
At the same time, in order to meet the different preferences and diverse needs of everyone, the device is also equipped with a personalized customization port, which can choose the color, pattern, tattoo pattern, etc. of the shoes according to the customer's personal preferences in real time, and even design your own personal signature. After placing an order, the personalized customization system will input these into the production system and issue instructions to the supply chain according to your choice. You only need to wait about 30 minutes to get the exclusive shoes customized with your own foot data.
Under the market trend of consumption upgrading, what enterprises need is the initiative to take a step forward and an innovative model that dares to change. As consumers' demands for personalized product design and customized services are increasingly prominent, the industry has put forward new requirements for the speed and depth of the supply chain's response, and the degree of digital supply chain transformation will become a key measure of a brand's comprehensive strength.
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