You can use a well-designed Instagram Story to increase brand awareness and reach more potential customers. In 2018, it was estimated that around More than 300 million users watch Instagram Stories daily  and businesses have begun to take advantage of this. In the same year, businesses using the social media platform increased by 60% from 2017, thus bringing the total number of companies on the platform to about 25 million.

Instagram users are beginning to spend more time on the platform than other social media platforms due to the amount of news and adverts that constantly flood Facebook and Twitter. Instagram provides companies with a more accessible alternative to boost their brand's awareness, and the marketing tool is free. 

Many businesses and  SMM Agencies  use Instagram Stories to achieve their goals and you can too, by adopting these guidelines for creating Stories.

Ways to Boost Your Marketing Strategy Using Instagram Stories

Show Behind-The-Scene Moments

By sharing behind-the-scenes moments on your Instagram Stories, it allows customers to have a deeper understanding of your company and gives them a sort of connection to your brand. 

You can also use the opportunity to introduce key members of your staff to your followers. Many brands have had success with this type of Story, as it helps to engage more customers with your brand.

Instagram Takeover

When a brand hands over its Instagram account to someone else for a whole day, the type of Story produced by that person called “Instagram Takeover.” This Story allows users to see your company from another person’s perspective – it could be a brand ambassador, a key staff, the CEO of the company, or even a member of the community host. 

The Instagram takeover evokes a feeling of closeness and comradery in customers when done correctly. 

Conduct Live Tutorials

A live tutorial that explains the use of your product or service is one of the best Instagram Stories businesses can have. A step-by-step video can be used to enlighten your customers on different topics that pertain to your products and services. The advantage of the live tutorials is that you can get immediate feedback from your customers which generates more traffic for your brand.

Partner With Similar Brands

Over the years, collaborating with brands that share your goals and values has been known to not only promote brands and their products, but also expose the brand to a new audience.

Finally, Instagram is a goldmine for businesses to seize the opportunity to market their brands effectively. By using these tips, you can begin to create Instagram Stories that will boost your brand.

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