How to Set Up YouTube Ads and save up to 70% on CPC

Published by Roberto Paulmonas001@gmail.com — 10-17-2024 10:10:23 PM


If you want to promote something cool, setting up YouTube ads is a great way to do it. YouTube is super popular, and lots of people watch videos there every day. Let’s go through the steps to set up your own YouTube ads


Step 1: Create a Google Ads Account

First, you need a Google Ads account. This is where you’ll manage your ads. Here’s how to do it:

1. Go to the [Google Ads website] (https://ads.google.com/)

2. Click on “Start Now.”

3. Follow the instructions to create your account. Make sure to enter your information correctly


Step 2: Link Your YouTube Channel

Next, you should link your YouTube channel to your Google Ads account. This helps you run ads for your videos.

1. In Google Ads, go to the “Tools” icon at the top

2. Click on “Linked accounts.”

3. Find YouTube and click “Details.”

4. Follow the steps to link your channel


Step 3: Choose Your Campaign Type

Now it’s time to choose what kind of ad campaign you want to run. There are a few different types:

1. Video Campaign: These are ads that play before, during, or after videos

2. Display Campaign: These are ads that show up on YouTube or other websites

3. Shopping Campaign: These promote products you sell

For beginners, a video campaign is a good choice


Step 4: Set Your Budget

Decide how much money you want to spend on your ads. You can set a daily budget or a total budget for the whole campaign

1. In the campaign settings, find the “Budget” section

2. Enter how much you want to spend


Step 5: Target Your Audience

Next, you’ll choose who you want to see your ads. This is called targeting. You can pick:

1. Age: Choose the age range of your audience

2. **Interests**: Pick interests that match your product or service

3. **Location**: Decide where your audience lives

Targeting helps make sure the right people see your ads

PRO TIP - If you want to sell to English-speaking audiences outside the USA here is what you do:

Pick a niche, pick a country to target (Norway, Singapore, or Ireland, etc.), select a language (English), select "Broad targeting." That's it. Google takes care of the rest to rank your YouTube ad to the top and you'll be saving up to 70% on CPC


Step 6: Create Your Ad

Now comes the fun part: creating your ad! You can either use an existing video from your channel or upload a new one

1. Choose the video you want to use

2. Add a catchy title and description

3. Make sure your call-to-action (like “Visit our website!”) is clear


Step 7: Review and Launch

Before you finish, double-check everything:

1. Make sure your budget and targeting are correct

2. Review your ad to see if it looks good

When you’re happy with it, click “Publish” to launch your ad


Conclusion

Setting up YouTube ads might seem tricky at first, but it’s pretty simple once you break it down. Just follow these steps, and you’ll be on your way to reaching lots of viewers. Good luck with your ads, and have fun promoting your content 


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