The use of online classifieds has seen significant growth over the years. Here are some key statistics:

- User Engagement: As of 2009, nearly "49% of internet users" reported using online classified sites, a substantial increase from "22% in 2005". On any given day, about "9% of internet users" visit these sites, up from "4% in 2005"[1]

- Market Growth: The global online classified ads market was valued at approximately "$25.43 billion in 2023", with projections estimating it could reach "$56.28 billion by 2032", growing at a compound annual growth rate (CAGR) of "9.23%"[3]

- Mobile Access: A significant driver of this growth is the increasing use of smartphones and internet connectivity. For instance, "86% of active job candidates" utilize smartphones to initiate their job searches, highlighting the importance of mobile access in the classified ads market [3]

- Demographic Trends: In the U.S., about "93% of adults" use the internet, indicating a vast potential audience for online classifieds. However, only "28% of consumers" looking for used cars turn to online ads first, which is lower than the average in other developed markets (43%) [5]

These statistics illustrate the growing reliance on online classifieds as a platform for buying and selling various goods and services, driven by technological advancements and changing consumer behaviors. You cannot afford to put classified ads online aside your advertising efforts

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Citations:

[1] https://www.pewresearch.org/internet/2009/05/22/online-classifieds/

[2] https://www.yaguara.co/online-shopping-statistics/

[3] https://straitsresearch.com/report/online-classified-ads-market

[4] https://www.invoca.com/blog/retail-marketing-statistics

[5] https://www.mckinsey.com/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/media%20and%20entertainment/our%20insights/online%20classified%20ads/online-classified-ads.pdf

[6] https://www.linkedin.com/pulse/global-classifieds-market-analysis-size-evx6e/

[7] https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/classifieds-local-mobile-site-statistics/