I've been thinking about how businesses decide on their advertising strategies. Have you ever heard of the 'ROI Riddle'?

No?

It's this idea that investing in humor for advertising is like throwing money into a black hole. You wonder if you'll get sales back or just leave people laughing.

That sounds interesting! Do people think humor can help with sales?

Absolutely! Research shows that funny ads can boost engagement and even sales. I read somewhere that 90% of people remember funny ads better, and 75% would follow a brand they found funny on social media!" [5]

Wow, that’s impressive! However, one might guess that not every brand is willing to take that risk.

Exactly! Many sellers focus on short-term sales and worry that humor might not deliver immediate results. But humor can create a lasting connection with customers. [2]

That makes sense. It’s like making a memorable impression instead of just listing product benefits.

Right! And when done well, humorous ads can actually differentiate a product and make it feel more relatable.

I’d love to see more funny ads out there. It could lighten the mood, especially these days!

Definitely! It's all about finding the right balance so that the humor resonates without alienating anyone. [3]

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Citations:

[1] https://tweakyourbiz.com/posts/memes-virality-and-roi-can-humor-be-your-best-marketing-strategy

[2] https://www.forbes.com/councils/forbesbusinesscouncil/2022/12/22/being-funny-pays-off-lets-bring-humor-back-to-advertising/

[3] https://www.kantar.com/north-america/inspiration/advertising-media/starting-to-laugh-again-the-slow-return-of-humour-in-advertising

[4] https://inceptly.com/how-humor-can-boost-your-roi/

[5] https://www.unlockhealthnow.com/resources/blogs/research-shows-consumers-are-ready-for-return-of-humorous-ads/

[6] https://www.elysiummg.com/roi-of-laugh-in-marketing/

[7] https://www.researchgate.net/publication/373897215_Investigate_the_Impacts_of_Humor_on_Advertisement_Effectiveness_via_Social_Media_Marketing

[8] https://www.researchgate.net/publication/225530784_A_meta-analysis_of_humor_in_advertising