Here are four emotional words that can lead buyers to take action:

1. Free

   • Why it Works: The word "free" removes the risk barrier for potential customers, making it an attractive offer. It can significantly increase response rates by providing a sense of opportunity and value12.

2. Instantly

   • Why it Works: Creating a sense of immediate benefit can lead to higher conversion rates. Words like "instantly" promise quick results or access, which can drive user engagement by up to 30%2.

3. Guaranteed

   • Why it Works: Offering a guarantee builds trust and increases conversions by providing assurance. This is particularly effective in financial services, where it can boost conversions by up to 25%2.

4. Limited

   • Why it Works: Creating scarcity with words like "limited" can improve conversion rates by instilling a sense of urgency. This tactic is often used in industries like travel, where it enhances the perceived value of an offer2.

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Citations:

1. https://makucopywriter.com/20-powerful-emotional-words-to-skyrocket-online-sales/
2. https://www.linkedin.com/pulse/power-words-boost-conversion-rates-analysis-500-sales-anant-goel-rkvpc
3. https://www.conversioner.com/blog/how-to-increase-conversion-with-words
4. https://provesrc.com/blog/111-power-words-that-could-increase-conversions/
5. https://getuplift.co/emotional-targeting-and-conversion-rates/
6. https://www.referralcandy.com/blog/words-that-sell
7. https://wisernotify.com/blog/trigger-words/
8. https://www.qemotion.com/en/blog/emotions-conversion-rate/