The Escape Plan IS1: Is This $7 Program Your Ticket Out of the 9-to-5 Grind?

Published by Robert McGlothlin — 12-22-2025 09:12:39 PM



Let’s be honest: the world of “make money online” is exhausting. It’s a noisy marketplace of six-figure promises, complex funnels that require a PhD to set up, and expensive ad budgets that vanish before you see a single sale. If you’re a beginner, it feels like a club where everyone knows the secret handshake but you.


What if there was a simpler path? A low-risk, low-cost starting point that doesn’t require you to be a tech wizard or have a hefty bankroll? That’s the exact promise of Escape Plan IS1, a $7 program created by Mark Bishop that’s causing quite a stir for its straightforward approach to affiliate marketing 1 3.


But in a sea of online courses, does this “escape plan” lead to a dead end or a genuine exit strategy? Let’s pull back the curtain, examine the blueprint, and see if this is the realistic first step you’ve been looking for.


What Is Escape Plan IS1? More Than Just a $7 Course


At its core, Escape Plan IS1 isn't just another video course. It's positioned as a complete starter blueprint and toolkit for building simple, automated online income streams 1 4. The philosophy is refreshingly simple: strip away the complexity that overwhelms beginners and provide a plug-and-play system.


The brain behind the operation is Mark Bishop, whose story is a central part of the program’s appeal. He started at 45 with no digital skills, working a construction job while trying to build something new online 3. His journey from that point to becoming a 7-figure online entrepreneur is the foundational case study for Escape Plan IS1 3 4. He’s joined by John Merrick, another experienced marketer, and together they’ve packaged their methods into this low-cost entry point 4 5.


The program’s central mechanism is something called an IFTF (Instant Funnel to Funnel) affiliate system 3 4. This is the "engine" of the Escape Plan. In simple terms, it’s a pre-built, automated marketing funnel. Your main job is to share access to a free training video (provided by the system). The funnel then takes over, handling the follow-up emails and conversion process to sell related digital products, earning you a commission automatically 1 3.


What’s Inside the Blueprint? Breaking Down the $7 Package


So, what do you actually get for your seven bucks? The package is designed to be an all-in-one launchpad, providing the assets and guidance to start quickly. Here’s a typical breakdown of what’s included 1 3 5:


Step-by-Step Video Training: Guides you through the entire process, from setup to promotion.

Done-for-You Funnels: Pre-built squeeze pages and sales funnels you can use immediately. (Note: the base package may include a limited number, like 3 pages) 1.

Automated Email Sequences: Pre-written follow-up emails that work inside the IFTF system.

The “Copy & Paste” Promotion System: Strategies for driving free traffic using simple social sharing methods, without paid ads 4.

Case Studies & Examples: A look at real results, including Mark’s own documented earnings.

Bonus: “The Power of 7”: A psychology-based marketing guide included with the purchase 4 5.


The emphasis is squarely on simplicity and speed. The promise isn’t that you’ll get rich by just clicking a button, but that you can understand the system and have your first campaign live in an afternoon, not a month 1.


Escape Plan IS1 vs. Traditional Affiliate Marketing: A Side-by-Side Look


To understand where Escape Plan IS1 fits, it’s best to compare its model to the traditional, often daunting, path of affiliate marketing. The table below highlights the key differences in approach.


Feature
Escape Plan IS1 Model
Traditional Affiliate Marketing
Initial Cost
Very low one-time fee ($7 front-end) 1 5.
Can be $0 to start, but often requires investment in tools, websites, or ads.
Technical Skill Required
Very low. Uses pre-built, “plug-and-play” funnels 1 3.
Moderate to high. Often requires setting up a website, email autoresponder, and tracking
Primary Traffic Source
Focus on free traffic methods (social sharing, etc.) 1 3.
Often relies on a mix frequently requiring paid advertising for scale.
Core Workflow
Share a free training link Automated IFTF system handles the rest 3 4.
Create content/ads, Drive to offer, Build your own email list, Nurture leads, Make sale.
Automation Level
High. The system is designed to tag leads and follow up automatically 4.
Variable. Automation requires setting up and connecting multiple tools. 
Time to Launch
Very fast (can be same day) 1.
Slower. Requires building assets and learning multiple skills. 
Best For
Absolute beginners seeking a simple, structured start with minimal risk 1 2.
Self starters willing to learn broader skills and build a fully owned, customizable business.


As you can see, Escape Plan IS1 is essentially a simplified on-ramp. It removes major barriers like tech complexity and high cost, but in doing so, it also means you have less control and ownership over the process compared to building your own website and list.


The Implications: Weighing the Promise Against the Practicalities


This model creates a specific set of dynamics that anyone considering the program should understand.

The Potential Benefits (Why It's Appealing)


  1. Extremely Low Barrier to Entry: At $7, the financial risk is almost nonexistent, making it one of the most accessible starting points available. The 14-day money-back guarantee also reduces the perceived risk 4 5.
  2. Clarity Overwhelms Confusion: For beginners paralyzed by choices, a single, clear path is invaluable. The program provides a defined "what to do next" at every step 3.
  3. Focus on Free Traffic: By steering you away from paid ads initially, it protects your wallet and forces you to learn grassroots promotion methods 3.
  4. Community Aspect: Some users highlight the value of community support, which can be crucial for motivation and problem-solving when you're just starting out 2.


The Considerations and Limitations (What to Watch For)


  1. The Upsell Path: The $7 front-end offer is just the beginning. There is almost always an OTO (One-Time Offer) upsell, which in this case is the full IFTF System for $37 1 4. This upgraded version promises even deeper automation. While not mandatory, the sales narrative often suggests it’s where the real "hands-off" potential lies.
  2. Scalability Questions: The system is described as a "sprint rather than a marathon" and "may not scale easily” 1. Free traffic methods can be time-consuming and may hit a ceiling, requiring you to eventually learn paid traffic or other strategies to grow significantly.
  3. Dependence on a Single System: Your initial success is tied to the health and performance of the specific IFTF funnels provided. You’re not building an asset you fully own, like your website or email list.
  4. Realistic Expectations Are Key: While there are success stories, the creators are transparent that results vary widely and your effort level matters 1 2. It’s a tool, not a magic wand.


Who Is Escape Plan IS1 *Really* For? (And Who Should Skip It)


Based on its design, this program serves a very specific audience well.


It could be a perfect fit if you are:


  • A complete beginner with zero experience in online marketing, feeling overwhelmed and needing a guided first step.
  • A side-hustler with a tight budget and limited time (maybe just a few hours a week), looking to test the waters of online income.
  • Someone who has failed with overly complex systems before and craves simplicity and clear instructions.
  • A person who understands it’s a starting point and is willing to put in consistent promotional effort to see results.


You might want to look elsewhere if you:


  • Are an experienced marketer already comfortable with building funnels and driving traffic; the core training will likely be too basic.
  • Want to build a fully branded, scalable business from day one; you may feel restricted by the pre-built template approach.
  • Are looking for a truly passive “set-and-forget” income with no ongoing work.
  • Are expecting guaranteed, massive income overnight. This, like any legitimate business activity, requires effort and persistence.


Final Verdict: A Legitimate Starter Kit, Not a Get-Rich-Quick Scheme


After examining the blueprint, Escape Plan IS1 emerges as something increasingly rare: a transparent and affordable entry point into the world of affiliate marketing. It doesn’t make hyperbolic claims of instant luxury but instead offers a practical, low-risk toolkit to learn the basics and potentially earn your first commissions.


Its greatest strength is its simplicity. It successfully demystifies the initial process of online selling. The documented story of its creator, Mark Bishop, adds a layer of credibility and relatability that many other courses lack 3.


The $7 price point is its own best argument. It’s low enough to be a no-brainer for anyone seriously curious. The smart approach is to view it as paid education. Invest the $7, work through the steps diligently for a few weeks, and see what you learn about traffic, conversions, and your own capacity for the work. Any commissions you earn become a fantastic bonus.


Just go in with your eyes open. Understand that the real journey begins after the initial tutorial. Escape Plan IS1 might just provide the map and the first few tools you need to start building your own escape route from the ordinary.


https://escapeplanis.com/lp/escapeplanis1iftf/2/AVD4NGEJ53?tid=review


Have you tried a system like Escape Plan IS1? What was your experience with finding a simple starting point in online marketing? Share your thoughts in the comments below—let’s learn from each other’s journeys!


https://escapeplanis.com/lp/escapeplanis1iftf/2/AVD4NGEJ53?tid=review


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