4. Consistency is key.

Consistency is just as important as frequency…

How often do you email them? Is it every day, or two days, or three days?

And how often are you staying in front of your prospect? This is what consistency is all about

For example, if you email them every day for a week, and then they don't hear from you for a month, guess what? That list is pretty much dying out.

That's not going to last for that long, and I see this happen all the time.

5. Don’t be forgotten (especially in the first few weeks).

New leads have very short-term memories…

Many Online Marketers get excited when they're building their brand new list. But when they start emailing their new contacts, they don't notice immediate results, and they put everything on hold.

Then six months later, they come back to it and they start sending emails again, but now they're not getting any response. They are not getting any opens, they're not getting any clicks, and they wonder why...

If someone subscribes to your list and they get a few emails from you, then you don't email them for a week, they've probably already forgotten you. You should always be conscious of this, and keep in touch with them from the beginning.

6. Get “Paranoid” about the constant threat of the declining value of your list.

You’re list is a very unique asset. Here's a big tip I learned from Dan Kennedy…

It’s important to keep a healthy degree of paranoia about your email list. You’re list is very valuable, but not like gold or real estate, because those are static things and their value stays the same over time.

On the other hand, you’re list is actually an organic asset—which means you’re list is perishable and it can expire. Your list is either improving in value or it is decaying.

You must actively take steps and actions to improve the responsiveness of your list and improve that relationship with your list—or it will die out. And if it's neglected too much, it will die out completely.

===> Click HERE to watch VIDEO

Stay tuned. Next time I give you some more points! 

Gisela Beckermann