If your eCommerce platform is having loads of visitors but comparatively few customers? Don’t ignore it even if you are running well on profits. Yes, customers indeed like to spend leisure time in window shopping but there’s also something else you might have been missing.

It’s the Sales/Conversion funnel of your eCommerce platform. Sales funnel is the most vital part of your business as it determines the ultimate business growth and development. Enhancing the sales funnel means increasing the conversion rate of ‘leads into customers.’

Well, turning leads into customers may seem simple, but it requires weeks of research, planning and loads of business/customer-centric strategies to achieve it successfully. A team of experts is needed to identify the key areas that should be focused upon to optimize the sales funnel as each funnel is unique in some ways.

Even similar eCommerce platforms will have different arrears that need to be worked upon as visitors tend to leave for multiple reasons. For example, according to top web development stats 2020, 38% of visitors look for alternatives when the web-content is unattractive. While 48% judge business credibility based on web designs.

Before you learn the key areas that need to get optimized for enhancing the sales funnel, you are required to understand the various sections that constitute it.

They are the ultimate guidelines to understand what is the utter need for your eCommerce platform.

So, What exactly constitutes the Conversion/Sales funnel of your business?

The conversion or the sales funnel are mainly those significant steps taken by the potent customers that convert them from leads to actual customers of your business. The conversion funnel varies depending upon the business model and target audience, but broadly it will have the following four stages as shown in the infographic:

1.  The stage of Awareness,

    

2.  The stage of Browsing,

    

3.  The stage of Decision Making, and

    

4.  The stage of Payment,

    

To make the most of your eCommerce platform and to achieve a significant rise in ROI (Return on Investment), you need to increase the number of customers reaching from the first stage to the last.

In simple words, various sections that are directly and indirectly linked with these stages need optimization.

Although not each potent customer can be turned into a loyal customer, the numbers you are touching can witness a significant rise when the methods are optimum.

The Four Stages of Conversion/Sales Funnel

Well, it may be disheartening, but the fact is you will lose plenty of customers when your Ecommerce sales funnel is not optimized. The visitors are lost as they travel through the different stages of the funnel.

You can even cross-check this fact by visiting the admin panel of your eCommerce portal. All you need is to find the number of visitors that visits your landing page in comparison to the number of those who place an order. It can be quickly done by comparing your portal’s daily traffic with daily sales.

High chances are difference will be huge, approximately around 95%. So, for every 100 visitors only around 2 to 3 places an order. By optimizing the conversion funnel this difference can be reduced to a greater extent.

The stage of Awareness: It is the first stage of the conversion funnel, and the user here gets acquainted about your brand via social media promotions, recommendations, digital advertisements, etc. For example let's assume 1000 users get acquainted with your product and service.

The stage of Browsing: Those who pay a visit to the eCommerce portal want to gain detail about your product and services. Here the content layout, exciting information and diverse options for similar products play a significant role. As only 40% are potential users, so the number of visitors comes down to 400.

The stage of Decision Making: Having reviewed your product, the customers at this stage are at the verge of finalizing their choice. It is a crucial stage and the convenient icons of the app via which they can check out the product features, warranty, expected delivery date, add to cart, etc. will play a significant role here.

Technical glitches, challenging to locate icons, speed issues etc. makes the rate here around 15% to 25%. So, the number of users comes down to 60 to 100.

The stage of Payment: The users here look for a convenient option of Payment and would exit your platform if they fail to find their preferred mode.

Now the percentage of customers furthermore decreases to 5% to 10%, and only around 10 to 15 users place the order.

Although you can target the lost users via emails, offers, etc. but you need optimization in your present platform to maximize the number of customers reaching from the first to the last stage of the funnel.

Various eCommerce website designing companies in India are available to help you with the perfect solution. Overall, your platform needs to enhance the UX to offer a delightful experience to the customers and keep them hooked.

Have a look at the best strategies of optimizing your business’s conversion funnel.

Top 6 Ways of Optimizing Sales/Conversion Funnel

As every stage of the sales funnel must be optimized, we will discuss the optimization process of each phase separately:

1. Invest in Social Media Marketing (For the Awareness Stage)

The very first quarter of 2020 witnessed a whopping 209 million new FB Messenger installations and nearly 50 million new Twitter installations.

The essential thing for you to do first is to find the different platforms that generate leads to your business. Finding the number of customers leads that you get from each forum will give you a clear idea of the active social media platforms of your potential customers.

So, you will be able to channelize your resource in a planned way. Social media marketing will generate more leads increasing the number of visitors to your eCommerce website or app.

As 90% of the mobile screen time is spent on apps, they are one of the best resources to optimize your awareness stage of the sales funnel.

1. Create a Compelling Content (For the Browsing Stage)

The moment the user has landed on your home page, they should find the content catchy, credible, and well-structured. If the content isn’t convincing, you will lose a significant chunk of the audience right at the browsing stage.

You may lose up to 38% of visitors when the content layout is unattractive, while 48% of visitors judge the credibility of your app based on the design layout.

You can add up various sections to enhance the content of your portal. Include multiple images of each product, benefits sections, advanced features, etc.

When adding details about a product, it is best to keep them in bullet points and order most relevant to the users.

It is best to rely on some reputable eCommerce website designing company in India to resolve any issues of designs on your platform.

1. Focus on the Speed (For All the Stage)

47% of users will browse your eCommerce portal when its page speed is less than 2 seconds. Anything above 2 seconds and chances is you will lose valuable clientele.

To enhance the speed of your eCommerce platform, you can try reducing the page sizes, prefer standard image dimensions, compress data, etc.

However, if you deal with clothing and accessories, you will have to keep a balance between speed and image qualities. You can rely on speedy servers to enhance the speed of the website without sacrificing the image qualities.

1. Balanced Product Details (For the Decision-Making Stage)

Once your client is browsing through a specific product or service, they must easily access all the benefits of availing it. Knowing about the basic & advanced features are equally important for the users.

Blogs, infographic images, etc. are an ideal way to showcase the details without making your page heavy. Also, when listing details prefer to start with the most valuable or sought-after features about any product.

No one wants to read flat or boring content, and in fact, 59% of users prefer to read elegant content.

1. Previous Customer Ratings & Reviews (For the Decision-Making Stage)

Having genuine reviews and rating about your product enhances it’s ‘Add to Cart’ chances by the user. In fact, in a survey, most of the Americans agreed that they find the customer reviews and ratings as friendly recommendations.

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